Simply It | Lincoln Park | Asian, Vietnamese | Restaurant
Moderately priced Vietnamese from one of the partners behind the late Pasteur.

Our Review

Peek through the picture window and this BYO Vietnamese spot Simply It looks like a sweet bijou of a place, with paper lamps hanging overhead and one exposed brick wall. Inside things are a little more prosaic: there's a number on each table, the noise level fluctuates between boisterous and deafening, and the waitstaff, though eager to please, seems antsy and inexperienced. With few exceptions, though, our food made up for all this. The hot, tender grilled lemongrass beef appetizer, rolled into a moist rice-paper sheet with fresh mint and cilantro, was so good it was hard not to make a meal of it. Two baseball-size clumps of fried shrimp and sweet potato turned out to be the shrimp fritter appetizer--again, large enough for a serious seafood fan to dine on. Only the vegetarian spring rolls were at all ordinary. Entrees include Simply It Beef (aka bo luc lac, Vietnamese "shaking beef") and roasted duck curry, the latter served skin on, all the better for lovers of duck fat.

Anne Ford

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Price: $$
Payment Type: American Express, Discover, MasterCard, Visa

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