SherelleMupp04 | Chicago Reader

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Re: “Target to replace Carson's?

Target is not the right store that building or State street needs to attract more people to the downtown area to shop or serve the needs of the residents and students living in the loop.

Just because they say they can pay the lease amount, hopefully without subsidies or TIF, it does NOT mean they should be allowed to just locate there.

Where IS the Urban Planning, business development or strategic market positioning and planning? I thought State street was being promoted by Mayor Daley as the "everyday person's Michigan Ave."--stylish, classy, some designer, yet more affordable.


If people need immediate household goods, paper towels, tooth paste--- go to one of the great 20+ Walgreens in the downtown area. (exaggeration, but not by much)

If people need to buy home products like towels, coats, appliances-- go to Sears or Macy's or Target at Roosevelt & Clark or the one coming in West Loop on the Fannie Mae site, where there is and will be parking.

But seriously, Target is just not the "right" store for that beautiful building or State street.

There are other needs to be addressed. What about the tourists/visitors?
They didn't come to Chicago to goto Target! They came to experience the local flavor of Chicago.
And what about the residents and students living in the loop? I'd rather see a MUCH needed grocery store. But not just any grocery store.

My recommendation is to pitch to a store like Whole Foods the idea of having a full hot and salad bar. With new different areas for locally produced produce and products. With an indoor farmer's market when Daley Plaza is closed for the winter. With areas for several lunch time food demonstrations and classes. Have local restaurants/chefs/culinary schools come and showcase their signature dishes. A store that is open late for the student, professional taking classes or getting home late AFTER 8 or 9pm or the tourist looking for something to do to get something good to eat and maybe see a cool demonstration/class with Chicago area products!!

It's wrongfully a ghost town at night downtown! My suggestions for a different, locally focused version of a Whole Foods will bring excitement to the grocery chain itself and new vendors/customers, but MORE IMPORTANTLY, it will offer the Chicago flavor to tourists and residents downtown and from all over the City and serve the needs of the residents and people who work downtown.

These are just my business development and strategic marketing recommendations and personal opinions.

Posted by SherelleMupp04 on 12/13/2010 at 1:08 AM

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