M1 Interactive creates digital environments in this real environment on the Near West Side | Space | Chicago Reader

M1 Interactive creates digital environments in this real environment on the Near West Side 

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At M1 Interactive headquarters, visitors are greeted by a T. rex, jaws agape, baring killer fangs, and ferociously charging. Sure, the dino is a hologram on a pedestal that stands less than a foot tall, but its gait is visceral enough to trigger my fight-or-flight response. A 3-D simulated racing game nearby lets you hop into the driver's seat and gun it through some mountain passes. A high-speed spinout crash is so authentically rendered that Dramamine should be administered afterward. For Brian Dressel, the interactive development firm's founder, this hyperreal wonderland is just another day at the office.

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