Lyft is driven by its values—wherever they lead | Lyft (sponsored advertising) | Chicago Reader

Lyft is driven by its values—wherever they lead 

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Lyft is built on the power of community. That community is not vanilla — it is comprised of people from diverse backgrounds and beliefs. While Lyft’s goal is to support everyone in its community, that cannot translate into being all things to all people. It means taking a stand behind its values and backing up talk with concrete actions in Chicago and across the U.S.

“Each day we bring thousands of people from diverse backgrounds together to share the ride,” said David Katcher, Lyft’s Midwest General Manager. “And our belief in building a better, more inclusive and more sustainable world has led us to embrace like-minded causes.”

click to enlarge Dinner for New Immigrants: - December 2017
  • Dinner for New Immigrants:
    December 2017

Lyft spoke up when hundreds of immigrants were stranded at airports around the country following the release of new travel restrictions from the U.S. government. The company committed to donate $1 million over four years to support the ACLU and stand with people of all faiths, creeds, races and identities.

click to enlarge Department of Defense Warrior Games: - June 2017
  • Department of Defense Warrior Games:
    June 2017

Lyft followed that up by creating Round Up & Donate, an opt-in program that rounds up the fare from every ride to the next whole dollar and donates the difference to a charitable partner of the rider’s choice. To date, Lyft riders have raised more than $10 million for organizations like World Wildlife Fund, ACLU, Human Rights Campaign, USO, Habitat for Humanity and St. Jude Children’s Research Hospital.

click to enlarge Chicago Pride Parade: - June 2018
  • Chicago Pride Parade:
    June 2018

Many of Lyft’s most successful community initiatives have taken place in Chicago. From providing free rides to Chicago’s March for Our Lives, bringing tomorrow’s leaders together at the Obama Foundation Summit, promoting female empowerment at We as Women, hosting a welcome dinner for new immigrants at its Chicago headquarters, marching with the LGBTQ community at the Pride Parade, and transporting disabled veterans during the Warrior Games, Lyft has endeavored to make a positive difference to Chicagoans from all walks of life.

Lyft’s most enduring impact in Chicago might be its support of public education. Through its ongoing partnership with Chance the Rapper’s nonprofit SocialWorks, Lyft and its riders have used Round Up & Donate to raise more than $100,000 for arts education in Chicago Public Schools — with more donations streaming in by the day.

click to enlarge Chance the Rapper/CPS: - October 2018
  • Chance the Rapper/CPS:
    October 2018

“Our brand is national, but the most important things we do happen locally,” said Katcher. “In a city as diverse as Chicago, our riders and drivers need to know we won’t just get them where they need to go. We’re also committed to supporting them, their families and the issues they care about most. Lyft will always take a stand to make positive change, however we can.”

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