Wicker Park frozen custard and popcorn stand.

Our Review

Just Indulge serves Intelligentsia coffee, Chicago Chocolate Company chocolates, and house-made popcorn, ­but the focus is on frozen custard, available in vanilla, chocolate, and, on Thursday through Sunday, a flavor of the day. You can get soy ice cream, floats (root beer, cola, and Red Bull), fruit smoothies, milk shakes, sundaes, and concretes with a respectable 25 mix-in options ranging from caramel to fresh fruit to candy. And they're generous with their mix-ins­--to a fault. I could hardly taste the custard for all the peanut butter cups in the concrete I ordered, but as far as I could tell it wasn't bad. It wasn't great either, though. Maybe it's the lack of competition--­Chicago, inexplicably, has only one other place within the city limits to get frozen custard­--but Just Indulge hasn't quite achieved the creamy, rich taste and silky texture I expect from high-quality custard.

Julia Thiel

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Price: $
Payment Type: American Express, Discover, MasterCard, Visa


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