Josh Seago | Chicago Reader

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Re: “The inaugural Chicago Ale Fest turned out just fine

Thank you for the kind words about the Chicago Ale Fest. As the co-producer of the fest and an avid craft beer enthusiast let me highlight how the Chicago Ale Fest was very different from many of the other craft beer festivals in the area.

The Chicago Ale Fest had 100 different brewers and over 200 unique American craft beers which is considerably more than many of the other festivals in the area. The fest also featured one of the most divers brewer lineups in the area. There were over 50 brewers from Illinois and a nice mix of brewers from the Midwest and East and West Coast. We also had a handful of first time festival brewers at the fest.

The beer line-up at the Chicago Ale Fest was a unique mix of flagship beers and rare and hard to find beers. For example, Goose Island poured four different variants of Bourbon County. We also featured multiple cask beers and Randalled beers - which are not usually found at your average beer festival.

We purposely controlled the number of tickets sold to each session to avoid long lines at the front gate and at the individual beer tents. We offered an app that listed all the brewers and beers that was available for download through the Apple and Android store. However, we did print a few paper programs for those who do not have a smart phone.

The food vendors at the Chicago Ale Fest were picked specifically to pare with craft beers being featured at the fest. We choose local food vendors from the area that understand craft beer. We also offered live music at both sessions.

A considerable amount of thought and planning went into ensuring the Chicago Ale Fest was different from the other craft beer festivals in the area. Thanks again for the kind words.

Josh Seago
Lou Dog Events

4 likes, 0 dislikes
Posted by Josh Seago on 06/23/2015 at 6:02 PM

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