Jim Schmidt | Chicago Reader

Recent Comments

Re: “The fine line between journalism and viral marketing

Franks is wrong in numerous ways. Both Old Spice and Snickers became sensations because of single TV commercials. The commercials then went viral and Old Spice also added some wonderful web-based initiatives, but it was old-school media that really did most of the work. As for statements such as "The demand for high-quality content now exceeds the supply of it," and "Now the true value of the media rests with the content that fills the pipeline," well, when hasn't that been true? And, if she really thinks kraftrecipes.com can give other epicurean websites a run for their money, she's delusional. Kraft represents the opposite of quality cuisine to most folks and that won't change until Kraft starts making their singles with black truffles.

1 like, 0 dislikes
Posted by Jim Schmidt on 04/21/2012 at 9:18 PM

Favorite Places

  • None.
Find places »

Saved Events

  • Nada.
Find events »

Saved Stories

  • Nope.
Find stories »

Custom Lists

  • Zip.