Hype! | Chicago Reader

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Someday I'd like to see a dissection of the rock-music scene that doesn't look like a stretch of MTV. In the meantime, Doug Pray's 1996 documentary about the manufacturing of the Seattle sound—less as a kind of music than as a kind of advertising—is an informative and well-made collection of sound bites, music bites, and thought bites put together over several years, with well-aimed jabs at such deserving targets as the New York Times, for its arrogant gullibility in chronicling pop culture, and Rolling Stone, for its designer sleaze. But don't expect to see, hear, or think about anything for more than a few seconds at a time. 87 min.

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