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Has Alderman Burton Natarus managed to put the kibosh on businesses polluting the city with extravagant multisyllabic appellations? How else to explain the new austerity sweeping over Chicago restaurants, bars, and retailers? Consider the following list of existing or soon-to-open businesses. And try spotting the sprinkling of places that are fictitious--for now.

Name of Business: What Is It?

Perk: cafe

Snack: tapas restaurant

Repose: relaxation-accessories shop

Drink: nightclub

Cocktail: bar

Toast: breakfast/lunch eatery

Tease: hair salon

Bite: restaurant

Bittersweet: sweet shop

Dish: restaurant

Hoops: gym

Spin: dance club

Slurp: bar

Spoonful: deli

Starch: dry cleaner

Icebox: dessert shop

Relish: restaurant

Chair: chair shop

Art accompanying story in printed newspaper (not available in this archive): illustration/Peter Hannan.

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