Harebrained! | Chicago Reader
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Re: “Take a Sip: Koval Aged Rye and Oat Whiskeys

I've tried it and it was enjoyable. One thing I can't stand about this product is the branding. Their logo was clearly made by a friend who dabbles in graphic design but isn't professional by any means (you can tell by the emboss effect and warping of the text). So our design company tried to give them a logo/label "facelift" but they wanted nothing to do with it.

For people who want to stray away from the brands they know (like Jameson and Makers), they base their purchases on the "cover of the book". Their logo misses the mark and it would fail to turn my head on a liquor shelf.

You can see what Harebrained! whipped up here.

http://harebrained.tumblr.com/post/1982053…

Let us know what you think.

Thanks,
Jesse @ Harebrained!

1 like, 4 dislikes
Posted by Harebrained! on 11/29/2010 at 10:56 PM

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