Giants and Toys | Chicago Reader

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Yasuzo Masumura (1924-'86) tended to alter his visual style with every film, according to the needs of the story; this 1958 effort is a heavy-duty satire about three competing candy companies trying to outdo one another's promotional campaigns, and its garish and ugly color photography seems just as functional and deliberate as the beautiful black and white of A False Student and Red Angel. Against a backdrop of hysterical competition and industrial espionage, a slum girl with bad teeth is “discovered” and transformed into a mascot for one of the candy companies by a cynical porn photographer. The film has rightly been compared to some of Frank Tashlin?s pop-culture comedies, made in Hollywood around the same time, and though it's probably less funny than Tashlin at his best, its anger is more savage and leaves a more corrosive aftertaste; the apocalyptic ending, for that matter, is worthy of Douglas Sirk.

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