Fresh: The Movie | Chicago Reader

Fresh: The Movie

This 2009 documentary about the toxic effects of industrialized farming makes many of the same points as Our Daily Bread (2005) and Food, Inc. (2008), but director Ana Sofia Joanes takes a more upbeat and constructive approach to the subject. Joel Salatin, the Virginia farmer who appreared in Food, Inc., gets even more screen time here, explaining in detail the benefits of rotating livestock and crops: the animals and the land are healthier, he doesn't need to use chemical fertilizers, and on average he earns way more per acre than he would through single-species agriculture. City slickers can take a leaf from Milwaukee activist Will Allen, a former basketball player and sales executive who turned a plot of neglected land into an urban organic farm and DIY workshop.


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