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Startup.com charted the rise and fall of an Internet start-up company during the late-90s tech boom and the April 2000 stock market crash; this 2002 digital video by Brett Singer and Simeon Schnapper uses the same subject as mockumentary material, and like all good satire it cuts closer to the bone than the real thing. Schnapper, Michael Mazzara, and Stephen Eugene Walker (a Reader staffer) play the company's clueless founders, who raise more than $4 million in capital though their product never progresses beyond a vague slogan. The comedy occasionally overreaches (a tai chi sequence lifted from This Is Spinal Tap, a stale where-are-they-now coda), but the premise is ably supported by the cast's droll improvisations. 92 min.

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