The fledgling Why? Records crew—Davis, Malci, Joshua Virtue, and Ruby Watson—are already making some of the city’s most compelling and idiosyncratic hip-hop.
Local MCs Rich Jones, Morimoto, Nnamdi Ogbonnaya, and JD make a backdrop of the Megamall's graffiti-covered walls in the video for the new track "They Don't Wanna Know."