Corporate brands team up with buzzing bands to throw parties at SXSW—it's probably a good thing for the people behind URL-born music festival SPF420, who are throwing an unofficial showcase in Austin this afternoon.
Eight Reader writers range all over the musical map, from Milk Music's revivalist take on early-90s "alternative" to Jace Clayton's irreverent tribute to minimalist composer Julius Eastman.
By Peter Margasak, Miles Raymer, Kevin Warwick, Leor Galil, Monica Kendrick, Tal Rosenberg, Philip Montoro, and Luca Cimarusti