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    • Selling Power

      The genius of "stealth" marketing is that it divorces the product from the sordid realities of work and production. With Moonlight Tobacco, RJR has developed an entire aesthetic of fake.
    • The Job-Seeker's Prayer

      In our business-based civilization, the resume is a quasi-religious text, the holy ad with which we sell oursevlves to the gods of capitalism.
    • The Color of Monet

      With impressionism you can have it both ways--radical subversion and pretty flowers, all in one rapidly appreciating package.
    • Rebellion Ad Nauseam

      Rule-breaking, convention-defying, and yourself-being are now the province of America's official cultural masters, the same guys who used to go to work in gray flannel uniforms.