Local artists take their design to the can in 'PBRart' | Bleader

Friday, July 11, 2014

Local artists take their design to the can in 'PBRart'

Posted By on 07.11.14 at 12:30 PM

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Cans designed by PeteZiegel and MaxWeber
  • Courtesy Galerie F
  • Cans designed by Pete Ziegel and Max Weber
Those who, like me, are avid PBR drinkers probably noticed something a little different about their tallboy six-packs this summer. The fine people over at Pabst Blue Ribbon released their inaugural PBR art can, a design by Denver artist Josh Holland featuring a cartoonish collection of cats, birds, and PBR cans (meta). A contest is currently open for the design that will grace the sacred aluminum of next year's limited-edition art cans, but some local artists have decided not to wait that long.

Tonight Galerie F is hosting "PBRart CANvas," a group show featuring tallboy PBR cans designed by local street artists including Pete Ziegel, Max Weber, ABC Kills, and Penny Pinch, just to name a few. "I really appreciate adapting my art to different objects," says Sentrock, another artist involved in the show. "It allows the art to take on a different life. I also really like taking an iconic product like a beer can and giving it my spin."

Inspiration for the pieces ranged from music to animals to "flying and escapism." The center of Chema Skandal's design is a cardinal riding a bike; Jeremy Scheuch focused on the iconic ribbon logo and added his own twists from there. Almost all maintained the patriotic color scheme, even with some not-so-patriotic designs.

An informal poll of a few artists involved proved they know the product well; all are avid PBR drinkers. And all 21+ guests at tonight's opening reception will get a complimentary brew. As Sentrock says, "Any art show that has PBR is going to be a good time for sure."

"PBRart CANvas," Fri 7/11, 7-10 PM, Galerie F, 2381 N. Milwaukee, galerief.com, free.

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