Thursday, January 24, 2013

Veggie Bite vs. Al's Beef: Maybe meat hasn't quite met its match

Posted By on 01.24.13 at 06:46 AM

Oh, really?
I used to live around the corner from the Wicker Park Veggie Bite—the second location of a vegan minichain that originated in southern California and then expanded to Mount Greenwood—and every time I walked by I'd notice the grammar error in a sign promoting their Italian beef sandwich (with fake meat, of course): "Meat Has Met It's Match." It bugged me enough to take a picture of it, though I didn't know what I'd do with the photo.

Now the restaurant is closed (as is the Mount Greenwood location; I can't find any information on the one in California) and a new outpost of Al's Italian Beef is moving into the space. I'll admit to not knowing the exact definition of irony (though at least I'm in good company), but I think this may be it.

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