New on the restaurant scene: Chuck's Manufacturing | Bleader

Thursday, October 25, 2012

New on the restaurant scene: Chuck's Manufacturing

Posted By on 10.25.12 at 04:00 PM

Are we in Tomorrowland?
  • Are we in Tomorrowland?
"Charles 'Chuck' Becker: Manufacturing a Future Generation"

That's the first heading of the "brand story" behind Chuck's Manufacturing, the new restaurant within the art deco Carbide & Carbon Building. According to the bio, Becker, orphaned at 25, built his father's "small, but successful" company into "one of the world's largest automobile part suppliers," specializing in plastic parts that have made their way into "nearly all cars." He then sold the company "for…well…a healthy amount of money" and, "not one to rest on his laurels," moved to Chicago and snapped up the Michigan Avenue landmark, in which he installed the Hard Rock Hotel Chicago. Now daughter Carrie Becker Meghie has taken charge of the hotel's restaurant (in the former China Grill space), where she's overseeing a team of "engineers" specializing in "manufactured meals."

That's evidently brand speak for the three-course prix fixe options—$25 at lunch, $35 at dinner—which give you a choice from select menu categories (soups/salads, sandwiches, pastas, and entrees, the last at dinner only). Apart from that, there's a host of steak-house sides and eclectic starters from pickled veggies to corn dogs to seared scallops. And burgers. Specialty burgers. Specialty burgers from $14 to $16. The slogan: "At Chuck's Manufacturing, we're not reinventing the wheel, we're remanufacturing it."

Also reengineered is "overtime": a happy hour from 5 to 7 PM Monday through Friday, and late-night hours from 9 PM to 1 AM Friday and Saturday, the latter featuring bottle service, "unmatched flavored vodka offerings," and live VJs to go along with the restaurant's video wall.

Dont look now
  • Tim Hiatt

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