Beck's beer has never looked better | Bleader

Monday, May 7, 2012

Beck's beer has never looked better

Posted By on 05.07.12 at 11:26 AM

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Willy Chyr with Becks Limited Edition beer
  • Willy Chyr with Beck's Limited Edition beer

For the past 25 years, Beck’s beer has called upon artists including Damien Hirst, Jeff Koons, Yoko Ono, and Richard Long to design its annual limited edition label. Traditionally, Beck’s limited edition has only appeared in the United Kingdom, but this year in honor of their silver anniversary, they've expanded the collaborative line to the U.S. While M.I.A. is this year’s selected London artist—her design looks like psychedelic hippie ephemera—Beck’s also chose five American artists to design labels as well: calligrapher Aerosyn-Lex (New York City), graphic artist Geoff McFetridge (Los Angeles), Freegums (Miami), Burt Rodriguez (LA), and Chicago-based sculptor Willy Chyr. The 2012 limited edition was released today.

Chyr creates large balloon art installations that have appeared everywhere from Tricia Van Eck’s "Happiness Project" to Millennium Park and the Whistler. Chyr’s work explores the intersection between art and science and many of his pieces resemble large-scale mashups of deep-sea creatures and neuron pathways.

Supernova, a piece by Chyr from 2010
  • Willy Chyr
  • Supernova, a piece by Chyr from 2010

“I try to create platforms and systems that replicate processes in nature,” says Chyr. “For example, the way I build my sculptures is very similar to the way trees grow. I’m much more interested in the process of creation than the actual objects that are created.” Chyr’s balloon structures are inherently temporal and durational (balloons deflate) and the constant changes give the work an organic quality.

Chyr’s Beck’s label is titled "A Glimpse of Something Ephemeral." “I took my main inspiration from electron microscope photographs that you often find in old science textbooks. I wanted the image to look strange and unfamiliar at first, but when you look closer, you realize it’s made out of balloons,” he says. Unlike his balloon work, which is temporary in nature, Beck’s limited edition bottles are considered collectors' items.

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