Arcade Brewery launches Kickstarter campaign | Bleader

Tuesday, April 24, 2012

Arcade Brewery launches Kickstarter campaign

Posted By on 04.24.12 at 05:06 PM

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Arcade Brewery, the latest in the recent spate of breweries opening in Chicago, launched a Kickstarter campaign today with the goal of raising $30,000 in the next 30 days. They're certainly not the first brewery to try this method of raising funds; it worked for Pipeworks a year and a half ago. It's worth noting, though, that Pipeworks offered some really good incentives for donating, including a coupon for 50 percent off your first purchase (up to $100) at their store once it opened—and you only had to donate $25 to get that. Arcade's rewards run more along the lines of brewery swag and tours than actually getting your donation back in merchandise once the place is open.

The fund-raising process is also in line with Arcade's overall goal of crowd-sourcing every part of the process, from label design to ingredients. The brewery evolved from an art project in which founder Christopher Tourre created experimental breweries where the public could learn how to brew. From the press release:

Arcade Brewery was conceived in 2010 when artist Christopher Tourre created his community-based art project, Public Brewery. Public Brewery created a community around the beer-making process as Tourre held homebrew workshops out of his house and transformed art spaces into experimental breweries in which the public could participate in the production of the beers.

In 2011, Tourre reached out to his friend, Lance Curran, about the prospect of creating a brewery on the tenants of Public Brewery. Tourre’s vision was to create a brewery that would utilize crowdsourcing through an online website to help create many aspects of the beer production, from label design to the ingredients that go into the breweries seasonal beers.

Curran, a director at, was immediately interested and began reaching out to other artists to participate. His direction of the Threadless Comics-On Tees line led him to create another brand for the prospective company, 6-Pack Stories: an original comic book played-out across each bottle of a unique 6-pack of beer. Arcade’s first 6-Pack Story will feature the artwork of Tony Moore (co-creator of The Walking Dead) and is written by Eisner and Harvey Award nominated writer Jason Aaron. Arcade has also joined forces with graphic designer SEIBEI to create an 8-bit logo for their first signature beer, the Arcade Brewery Grapefruit IPA.

They'll be brewing on New Chicago Beer Company's equipment, but that won't happen for a while yet. For one thing, New Chicago announced last week that it's moving out of its former home in the Plant and doesn't have a new location yet. Based on the projected delivery dates of the brewery tours on their Kickstarter page, it looks like Arcade is aiming for an opening date in early 2013.

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