Byline: Madame Butterfly | Bleader

Monday, February 27, 2012

Byline: Madame Butterfly

Posted By on 02.27.12 at 09:00 AM

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What's a responsible newspaper to do when somebody writes for it who has so many conflicts of interest there's no way to keep track of them all?

The Tribune's solution is to add this declaimer at the end of Candace Jordan's weekly column:

"Freelance writer Candace Jordan is involved with many local organizations, including some whose events she covers."

Is that helpful? Less than it might be. I wasn't familiar with Jordan's contributions to the Tribune until her latest column was e-mailed to me by a puzzled reader. Then I went looking, and found Jordan on the inside back page of the Sunday paper's "Sunday" section. Her September 26 column has her reporting on the PAWS Chicago fund-raiser at Galleria Marchetti. "Complimentary readings by animal communicator Debbie Weaver" were a highlight. "The crowd filled the dance floor with four-legged friends to dance the night away." More than $90,000 was raised.

What organizations? the reader wondered. "Like, this one? Which ones? It's a mystery!"

The answer is yes. Like PAWS. And many more. Jordan's introduction to herself on her blog, Candid Candace, reveals pretty much all:

CANDACE COLLINS JORDAN began modeling at age 13 in St. Louis, Mo. During the course of her long career, she appeared on over 20 national magazine covers including 6 for Playboy (2 US, 4 international), had a billboard in Times Square, was a Playboy centerfold and appeared in “Risky Business” with Tom Cruise. Today, she’s involved in numerous charitable organizations including serving as Vice-President for the Joffrey Ballet Women’s Board, sits on the Board of Directors for Common Threads, is a founding member of the Ronald McDonald House Auxiliary Women’s Board (at Lurie Children's) and is a PAWS Development Board member among many others. She co-founded The Joffrey Ballet’s “Couture & Cocktails,” now in its 7th year, and chaired Macy’s Glamorama in 2010 and 2011. She is a 2012 co-chair for the Joffrey Ballet's Celebration Gala on May 6th. She was featured as a “Chicago Style Setter” in TCW Magazine, a “Style Icon” in Shore Magazine, a “Style Influencer” in ME: In Focus Magazine and one of the “Top 25 Most Fashionable Chicagoans” by CS Magazine. Recently, she was included in Michigan Avenue Magazine’s feature, “100 Powerful Chicagoans: The Influentials" and TCW Magazine named her one of Chicago’s “100 Women Making a Difference.” She and her successful blog, Candid Candace, were featured in Chicago Magazine’s “Belle of the Blog” cover story feature as well as in CS Magazine's "Best of the City 2012" issue. She writes for Chicago Now (Candid Candace) and is the Social Columnist for the Chicago Tribune. Her weekly column, Candid Candace, appears in Sunday’s Tribune Magazine. Additionally, she hosts her own show, Candid Candace Chicago, on Chicago's first online network,

About the only personal detail I'd like to know that Jordan doesn't reveal on her blog (which belongs to the Tribune's Chicago Now constellation) is where she went to high school—and that only matters to me because I'm from Saint Louis too. The print Tribune spares us all this information. Yet unless I missed the announcement saying otherwise, the print Trib still holds to old school journalism values. If that's the case, whenever Jordan covers one of her own organizations it wouldn't be a waste of newsprint to say so.

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