Marni for H&M | Bleader

Wednesday, November 30, 2011

Marni for H&M

Posted By on 11.30.11 at 03:00 PM

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marnihm.jpg
The news yesterday that Marni will create a spring collection for H&M doubtless spurred countless man-repelling design aficionados (aficionadas?) to clear their calendars for March 8, 2012. Marni, the Italian line designed by Consuelo Castiglioni, is beloved for its colorful and playful yet perfectly elegant approach to clothing and accessories. The press release promises that the collection will emphasize "Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits; fabrics range from silk to crisp cotton poplin," and will also feature shoes, bags, and scarves. There will even be a men's collection—something new for the line.

I'm pretty over most of these collaborations, but I may have to camp out for this one—unlike many of these high-low pairings, the shapes seem like they can successfully make the transition to cheaper fabrics and manufacturing processes. For a sneak peek, watch the video after the jump.

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