Tuesday, August 16, 2011
Crickets / Music What it takes to avoid leaking your album in 2011
Posted By Miles Raymer on 08.16.11 at 11:55 AM
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There's another reason for hip-hop artists to consider working face to face: that's the main reason why Watch the Throne didn't leak before it hit iTunes last Monday. Well I mean that and the encrypted hard drives in military-grade secure briefcases and a bunch of other Ocean's Eleven-style security measures. Basically these days if you don't want your record on RapidShare a couple of months before its street date you're going to have to work like a terrorist cell. Billboard has the whole fascinating and slightly crazy story.
If you haven't seen the Spike Jonze-directed video for WTT's first single, "Otis"—which somehow manages to make being an insanely wealthy and famous rap star look pretty fun—it's after the jump.
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