Monday, June 6, 2011

June 15 — Look for the newly "enhanced" Tribune

Posted By on 06.06.11 at 07:49 PM

Tony Hunter
  • Tony Hunter
The date's set. On June 15 the Tribune becomes a better newspaper. Publisher Tony Hunter told the staff Monday to expect "an expanded and enhanced Chicago Tribune with more content, greater depth, new columns and features."

Beginning Wednesday, Hunter said in his staff memo, "you will see the teaser ads 'Want More?' in your Chicago Tribune."

That question has already been answered by the affluent and education readers the Tribune cherishes.
Market research and declining circulation have told the paper the answer is yes.

Hunter's memo was coy about the enhancements. More, he said, is "exactly what our readers will be getting — more high value, relevant content. In fact, each 'Want More?' ad you see represents a new page of added content, demonstrating the total, additional breadth that will be added to the newspaper."

Hunted also told the staff to expect "several changes" in the Tribune website. On Monday morning I reported the coming changes in my blog and posted a link to a prototype of the new website. Here's that link again.

Hunter went on to say the changes in the print and online Tribune "will be followed later this month with the launch of the Chicago Tribune iPad app."

And he said volunteers are needed to hand out free copies of the Tribune June 15 at train stations. Compensation will be a T-shirt, and I'm supposing this opportunity is only open to Tribune employees.

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