Gotta Wear Shades | Bleader

Wednesday, March 2, 2011

Gotta Wear Shades

Posted By on 03.02.11 at 01:31 PM

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Gamma Player sunglasses

When Wicker Park avant-garde clothing boutique Gamma Player closed last fall, Yoko Uozumi, who ran the store with her husband, DJ and producer Jeff Mills, said they'd keep the brand alive with small runs of sunglasses and designer collaborations. Now the sunglasses are here, available through the website of Mills' Axis Records.

Why sunglasses? "Because they are a unisex, (kind of) necessity of our everyday life but still can be a fashion statement," Uozomi emailed me. "This is exactly the direction we want to pursue for our new line." She pointed to the easy and timeless style of Cary Grant as an influence.

Priced at $100, the frames come in five shades: black, clear, cherry red, evergreen, and camel.

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