The Elements of Groupon Style | Bleader

Thursday, December 9, 2010

The Elements of Groupon Style

Posted By on 12.09.10 at 06:10 PM

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Running jokes are generally less effective than a series of unrelated, entertaining, absurd asides. With each elaboration upon the existing humor framework, the reader is less and less likely to be surprised.

Ever wonder how Groupon achieves its elaborately twee copywriting style? Wonder no more (via 52 Weeks of UX).

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