The Burberry Shirt You Can Bike In | Bleader

Friday, March 26, 2010

The Burberry Shirt You Can Bike In

Posted By on 03.26.10 at 01:08 PM

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  • photo by Wade Saathoff
What could you do with a batch of discontinued Burberry fabric? Jonathan Shaun, co-owner of eco-conscious boutique and showroom Connect Chicago, used it to create a shirt that can both fulfill the demands of biking to work and meet the office dress code.

Dubbed the "3 in 1 commuter dress shirt," the piece features a trim, body-conscious fit with subtle features like a patent-pending vent system, hidden zipper pockets, and gusseted armpits for comfort and freedom of movement. Available in mid-May, the shirt comes in light gray and charcoal with plaid trim, navy plaid, or chocolate plaid. It'll run you $168.

Also available is a tie that attaches to buttons on a dress shirt to keep it from flopping around—“a very simple solution to a stupid problem”—and, soon, washable pants made from blend of wool, Spandex, and recycled PET containers. (The tie is made out of the same fabric.) Sold under the brand name Nonetheless, which Shaun explains reflects his "less is more" philosophy, everything is made in the U.S., and the shirt and pants are produced in Chicago.

Shaun, who started his own line of snowboarding and mountain biking clothes while in college in the mid-90s and put in time as a marketing representative for eco-conscious clothing line Nau, says he's only focusing on two or three products at a time, which also makes responsible production easier. "We can be mindful about what we're doing and make sure it's environmentally and socially responsible," he says. Also, he's busy: a self-described "serial entrepreneur," besides running the two Connect stores he runs the interactive marketing agency

Nonetheless will donate "over 10 percent" of proceeds to environmental and humanitarian organizations. You can get a code good for a discount on Nonetheless and other brands available at Connect by donating to Nonetheless' funding at

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