Reader owner Creative Loafing has a new CEO | Bleader

Monday, November 16, 2009

Reader owner Creative Loafing has a new CEO

Posted By on 11.16.09 at 09:34 AM

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Michael Bogdan, of Atalaya Capital Management, which recently acquired the Reader's parent company, Creative Loafing, in a bankruptcy auction has announced the appointment of a new CEO.

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CL's new CEO is Marty Petty, formerly publisher of the Saint Petersburg Times.

According to Bogdan's statement to the staff:

Marty, a nationally known and highly regarded publishing executive, comes to us after serving as publisher of the St. Petersburg Times, Florida’s largest newspaper. She was named publisher in 2004 and left this fall after a reorganization she oversaw. She was previously CEO and publisher of The Hartford Courant, Connecticut’s largest newspaper and the nation’s oldest continually published daily, and owner of New Mass Media, a group of alternative weeklies. . . .

She possesses an unusual set of talents for a publishing executive with her roots in the newsroom and deep experience in sales and marketing. A career champion of hard-hitting journalism, she has directly participated in or played a key role in several Pulitzer Prizes. And as publisher of two of the most highly respected newspapers, she has earned a reputation as a skilled and creative marketing and sales executive who knows how to build strategic alliances to ensure success for the companies she has led. Most important, you will be as impressed as I am with her love and her passion for our business and its prospects.

And in a press release Petty said:

I’m invigorated by the possibilities to deepen relationships with our readers and advertisers and expand our influence in our communities. . . . The coverage areas which have differentiated and distinguished the alternative press historically may be more important than ever. . . . This is an opportunity to lead a truly unique company in one of the most economically challenging times we have known. But these remain vibrant markets and it’s a wide open field as all media are challenged to redefine themselves to meet consumers changing lifestyles and information needs.

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