Doors Open at North and iBourn | Bleader

Tuesday, October 27, 2009

Doors Open at North and iBourn

Posted By on 10.27.09 at 12:01 PM

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In exchange for Apple Inc. spending more than $4 million to renovate the scruffy station, the Chicago Transit Authority gave the maker of MacBooks and iPhones [Ed. note: filler!] first dibs on naming rights, if the agency decides to go that route.

As a lifelong PC user who is fine with but bemused by Apple fanboys, I think it makes some poetic sense for the CTA to partner with a trusted name in expensive, difficult-or-impossible-to-upgrade user experiences.

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