Sneak Peek: Rodarte for Target | Bleader

Wednesday, August 19, 2009

Sneak Peek: Rodarte for Target

Posted By on 08.19.09 at 03:10 PM

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Fashion blogs across the Internet are posting some grainy snaps taken surreptitiously by an editor at Paper magazine at a preview of Rodarte's collection for Target, which won't be in stores until December.

Rodarte, known for intricate dresses notable for shredding, webbing, and other eerie details, might actually bring some excitement back to the concept of high-low collaborations.

The line is a rather romantic example of how to do everything wrong in the contemporary fashion industry and come out on top. Kate and Laura Mulleavy had no formal design experience or training when they started it in 2005. They're from Pasadena, but their existence sounds like the plot of a Dickensian novel: two spinster sisters who live together, content to imagine and sew all sorts of fabulous creations. They seem genuinely inspired by literature, nature, and art and not particularly interested in the gaudy carnival that is the contemporary fashion industrial complex.

Perhaps most shocking of all, they're not skinny. (Vogue stirred up a controversy last year when it suggested they go on a diet and record the experience for the magazine.)

Their continued success is a beacon for designers who hope to retain a vestige of originality and even oddness in an increasingly corporate landscape.

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