The requisite Super Bowl post | Bleader

Monday, February 2, 2009

The requisite Super Bowl post

Posted By on 02.02.09 at 01:09 PM

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I hear tell it was a classic. It was not. The two final drives were great, as was James Harrison's interception return (less engaging: Harrison giving up 15 crucial yards for punching a Cardinal while he was down), but too much of the game turned on stupid penalties, including a welter of unnecessary roughness fouls. I'm not ungrateful--I recall the 49ers-Chargers Super Bowl too much for that--but it was merely a very good game.

Santonio Holmes as MVP is something I can get behind, as a hard-luck story who was unusually candid during the annually useless Media Day. Central Florida: rougher than you think.

I do hope that eventually, if not immediately after this Super Bowl, we can get beyond the point of caring about Super Bowl commercials. Aside from the dubiousness of advertising-as-news-story, which hasn't been interesting in this context since the actually quite resonant 2000 Venture Capital Money Bonfire, the ads suck and have for years. This year's batch was notable only as a parade of crass humorlessness. Here's an exchange I had during the game:

ptb: Bud light commercial advocating murder

me: Drinkability: it feels like killing a man

ptb: There's going to be a holocaust joke in a commercial by the end of this game

This year's Olympic batch was much more interesting (my favorite). It's notable, I think, that America's best advertisers, Nike, sat this one out. The most immediate explanation, I guess, is that it's no fun selling things in this economic climate, but I suspect performance anxiety has something to do with it.

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