Creative Aggregating | Bleader

Thursday, October 2, 2008

Creative Aggregating

Posted By on 10.02.08 at 10:37 AM

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Those “great ideas” involve transition more to the Internet. In fact, in his memo to employees, Eason said he wants to “get us quickly to a daily publishing web company that happens to have a weekly print publication that is a reference point for the web.” To staffers, Eason has been holding up the Huffington Post’s Chicago website as a model. It has one employee, who essentially sifts through every media outlet in Chicago for the best stories and then links to them. He’s a filter of content, but not a creator of one. Eason is in awe of the model....

“I’ll use [CL staff writer] Andisheh Nouraee as an example. I love what the guy writes. But I’m also interested in going, ‘What are you looking at in the morning, what’s cracking you up, what kind of crazy shit are you pulling off the web?’ I want to know that. So what’s more valuable? The links that Andisheh has or the stories that he’s writing? I love them both!”

Steve Fennessy of Atlanta Magazine has the best reporting on the Creative Loafing bankruptcy so far--not just on the numbers, but on the once and future business plan and content model. It's vivid, concise, and well-researched; do read it. If you work for a newspaper, or plan on working for one, this is kind of what the future looks like.

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