Integrated Marketing Communications by any other name would smell as sweet | Bleader

Thursday, March 13, 2008

Integrated Marketing Communications by any other name would smell as sweet

Posted By on 03.13.08 at 11:12 AM

click to enlarge tia.jpg
click to enlarge moi.jpg

Eric Zorn, who has been doggedly following the chaos at Northwestern's Medill School of Journalism, reports that the school is considering a name change. Some of the options are perplexing:

"The Medill School of Audience and Consumer Information"

"The Medill School of Journalism, Media and Integrated Marketing Communications"

[Just take a moment here to consider these leaden names are intended to sell the school's emphasis on communications.]

My favorite: "The Medill School of Information and Influence." Better, right? It's punchy, flexible, and kind of intimidating. It's almost perfect--almost. Let's see if I have any future in Integrated Marketing Communications:

Classy, but dated. That won't do for Medill 2020. They need something that says now. Something bureaucratic, yet strong.

Perfect! Now that is cutting-edge. Sirs, I wish to apply; my 27B-Stroke-6 will be in the mail shortly.

Tags: , , , ,


Subscribe to this thread:

Add a comment

More by Whet Moser

  • —30—

    A farewell, and some favorite pieces from the Reader.
    • Jan 14, 2011
  • The Very Political Life of Bill Daley

    Bill Daley: lifetime centrist
    • Jan 14, 2011
  • The Hidden Hands

    The Hidden Hands

    In every successful campaign—and every dud—pros are masterminding and organizing from offstage. Meet the people behind six mayoral candidates.
    • Jan 13, 2011
  • More »

Agenda Teaser

Galleries & Museums
The Art of Dr. Seuss Gallery Water Tower Place
June 16
Andrew Bird, Joan Shelley Fourth Presbyterian Church
December 11

Tabbed Event Search

The Bleader Archive

Popular Stories