Those who are about to rock the Tribune, we salute you | Bleader

Wednesday, March 12, 2008

Those who are about to rock the Tribune, we salute you

Posted By on 03.12.08 at 11:13 AM

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Quoth former XM Radio exec Lee Abrams, one of the innovators behind album-oriented rock and Disco Demolition Night, and the new Chief Innovation Officer at the Tribune:

"Over the past couple of years, I've been fascinated with the concept of news and information as being the new rock and roll," Abrams said in an interview today. "There had always been music, but rock and roll took it to a whole new level, broke the rules, wrote a whole new playbook."

As an expert in news, information, and rock, allow me to answer some questions you may have about our glorious future.

Q. Huh?

A. No, it totally makes sense. News and information:

* Produces great wealth for old dudes who are kind of afraid of it

* Produces modest wealth for a few middle-aged guys who have been playing their greatest hits for the past ten years or so, eg. David Brooks

* Is increasingly the provenance of balkanized groups of alienated young quasi-amateur urbanites

* Is the newest way for your ego to lead you into a modest amount of public attention and humiliation

* Is increasingly expected to be free and is harder to make money on than a decade ago

Q. Seriously, I don't get it.

People used to get information about world events through songs like "Ohio" and "Wreck of the Old '97." Now they get it through blogs. QED. 

Q. Specifically what era of rock and roll will the Tribune be replacing?

A. 1994-era MTV, I keep telling you.

Q. Wouldn't it be better if news and information was the new hip-hop? What is the new hip-hop?

A. Yes it, would. The new hip-hop is usability.

Q. Isn't rock and roll doomed? Isn't this like saying news and information is the new dirigible?

A. I believe Mr. Abrams has already addressed this.

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