When branding goes bad | Bleader

Tuesday, February 5, 2008

When branding goes bad

Posted By on 02.05.08 at 09:02 PM

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click to enlarge peshtigo.jpg

Like a lot of people who do design quasi-professionally, I'm fascinated by logos. But I finally ran into one that defeated my powers of reasoning.

Ptigo? This is driving me insane. Perhaps it's my journalism background, but to me "strikethrough" says "mistake" more than "this is a really nice place to live."

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