The Soundstage demographic | Bleader

Thursday, January 18, 2007

The Soundstage demographic

Posted By on 01.18.07 at 01:36 PM

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WTTW just announced its schedule for the 2007 season of Soundstage, which is set to kick off tomorrow night with the first of two hours of a Peter Frampton double header. I know he's in the middle of the mother of all comebacks and all, but it's still hard for me to imagine the interest level WTTW obviously is.

But other performances coming up include the New York Dolls, Lee Ann Womack, Rickie Lee Jones, and Tom Petty & the Heartbreakers, which is actually a pretty canny lineup of middle-of-the-road acts, even if there might not be a lot of repeat viewers from show to show. What looks on the surface like a thumbing of the nose at niche marketing is actually kind of a throwback to the days of Don Kirshner's Rock Concert and the Old Grey Whistle Test, when rock on TV was a special treat and there was virtually no chance of flipping channels and finding thirteen gajillion specialized music ones and we had to walk uphill for miles in the snow and we liked it. (This era lasted longer for me than most people--cable TV still isn't available where my parents live.)

Personally I find that the broader my options, the less interested I am in watching, though that's probably because no one's marketing to my niche: people who think Steeleye Span to Merzbow is a potentially awesome segue.

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