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The Reader is
distributed at more than 1,400 locations; distribution begins on
Thursday and is completed by Friday at 2 pm. Most copies are picked
up by Readers on Thursday or Friday; few locations have any left by
Monday morning. The number of copies returned as leftovers each week
is approximately 3% of the pressrun.
The circulation of the Reader is 135,000. Circulation figures are audited by the Audit Bureau of Circulations (ABC).
2.2 people read each copy of the paper.
Demographics
- Median age: 40.
- 74% are 18-49 years old.
- Median household income is $57,000.
- 34% make $75,000 or more. 21% make $100,000 or
more.
- 93% have some college education (national figure
51%). 71% graduated (national figure 24%).
- 49% of employed respondents hold professional or
managerial positions (national figure 32%).
- 60% male, 40% female.
- 70% are single.
- 84% of readers live in households with no children
Advertising Effectiveness
The Reader plays an important
part in their readers' lives. In the most recent audience survey,
83% reported that they'd read or looked into at least three of the
last four issues. 65% of readers bought products or services in
the last 3 months because they saw them advertised in the Reader. They did so an average of 5 times in those
3 months.
Audience Profiles
Below are profiles that focus on different aspects
of our readers lives.
Source: Mediamark Research Inc. (MRI) custom
study, July 2003. National figures are from the spring 2002 Mediamark
Survey of American Consumers. |
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