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Web Submission of Ads
Now advertisers can upload their display ads directly
to the Chicago Reader through an easy to use secure Web page.
To use this service, your sales representative must first establish
an account for you. You will then receive instructions and
login information via email. To get started, please contact
your sales representative directly at 312-828-0350.
All ads must be in Adobe® Acrobat® PDF Format
The Chicago Reader is capable of handling electronic
submission of your display ads in Adobe Acrobat PDF format. In order
to ensure that your ads appear as you intend, we must emphasize
that we will only accept electronic submission of display ads in
Adobe Acrobat PDF format. If you want to create your ads in any
other format, we suggest that you give your ad files to a service
bureau who will output them as a velox or film negative. For those
interested in learning more about Adobe Acrobat PDF format, you
can find some information on Adobe's web site at http://www.adobe.com/prodindex/acrobat/adobepdf.html
When creating Adobe Acrobat PDF display ad files for
the Chicago Reader they must be black and white and must have the
fonts embedded, any halftone artwork must be at a resolution sufficient
to print out using an 85line halftone screen (typically at least
180 dpi). This avoids problems with remembering to submit fonts
with the ad files. The PDF format also assures platform independence,
no matter what kind of computer generated your ad.
When submitting display ads to the Chicago Reader,
do not compress the raw PDF files in any manner. Please do not zip
(.zip) them, binhex (.hqx) them, stuff (.sit) them, self-extracting
archive (.sea) them, etc. We will only accept ads that are in a
PDF (.pdf) file format. We will not attempt to reverse your compression
or archiving of files. If what you are sending us is a file that
you are not personally able to open immediately in Adobe Acrobat
Reader then we will not be able to do it either.
If you are submitting an ad electronically, you must
reserve space by 5 p.m. Friday preceding Thursday publication. The
preferred deadline for receipt of the ad itself is also 5 p.m. Friday,
but, if necessary, we can accept the ad until 1 p.m. Monday.
There are five ways in which you can submit your
display ads electronically to the Chicago Reader.
- Via the Chicago Reader Ad Server (contact your
sales representative at 312-828-0350 to establish your account)
- Via AP AdSEND (http://www.adsend.com)
- Via Chicago Reader's FTP site (ftp.chicagoreader.com)
- Via a MIME encoded e-mail file attachment (displayads@chicagoreader.com)
- Via a 100 MB Zip disk if the files are in Adobe
Acrobat PDF format
NOTE: If the following does not make sense then most
likely you're going to find electronic ad submission more of a headache
than a timesaver. These instructions assume a familiarity with electronic
file transmission techniques and will not explain everything you
need to know. If you're unsure of how to proceed after reading the
following then we suggest you send the display ad as a velox or
film negative via courier.
Via Chicago Reader Ad Server
Now advertisers can upload their display ads directly
to the Chicago Reader through an easy to use secure Web page.
To use this service, your sales representative must first establish
an account for you. You will then receive instructions and
login information via email. To get started, please contact
your sales representative directly at 312-828-0350.
Via AP AdSEND (http://www.adsend.com)
AP AdSEND is a service of the Associated Press that
can be used to deliver PDF display ads to the Chicago Reader. Those
unfamiliar with the AP AdSEND service can obtain information from
the AP web site at http://www.adsend.com
or call 1-800 2ADSEND. The newspaper code for the Chicago Reader
is ILCCR.
Via Chicago Reader's FTP site (ftp.chicagoreader.com)
The Chicago Reader operates an anonymous FTP site
for the use of our display advertisers. You may submit an Adobe
Acrobat PDF display ad file to the FTP site using any FTP client.
Common FTP clients are WS_FTP for Windows (http://www.ipswitch.com/Products/WS
FTP/) or Fetch for Macintosh (http://fetchsoftworks.com).
The particulars of our FTP site are as follows (please note that
these are case sensitive):
- FTP site: ftp.chicagoreader.com
- login: anonymous
- password: <your e-mail address>
- directory: /pub/advertiser
Before sending the file, make sure that the filename
ends in a '.pdf' extension. You also have to select binary transmission
mode for FTP transfer or the file will be corrupted during transmission.
If you're unsure of whether or not the file was successfully transmitted,
download the file yourself which you just sent to the FTP site.
If you're not able to successfully open the downloaded file in Adobe
Acrobat Reader then we won't be able to either.
Once the file has been sent to the Chicago Reader's
FTP site you must call your Sales Rep or someone in the Display
Ad Department at (312) 828-0350 to let them know the file is available
and what the filename is. We do not check the FTP site for new files,
instead we rely on you to tell us that your display ad file is waiting.
Via a MIME encoded e-mail file attachment (displayads@chicagoreader.com)
You can submit your Adobe Acrobat PDF display ads
as MIME encoded e-mail file attachments to displayads@chicagoreader.com.
MIME is a way of transmitting binary files via e-mail over the internet.
Most email systems support it, although yours may not. If you're
unsure of your ability to send MIME encoded e-mail file attachments
then send us a PDF file as a test well ahead of the Chicago Reader's
deadlines. We will e-mail you an acknowledgement when your ad file
has been successfully received.
Via a 100 MB Zip disk if the files are in Adobe
Acrobat PDF format
You can submit your display ads as individual files
on a l00 MB Zip disk. We must reemphasize that we will only accept
ad files in Adobe Acrobat PDF format. As an aid in locating your
files, include a hardcopy of your ad filenames, a brief description
of their content, and their location on the disk. We will not automatically
send the disk back to you.
Chicago Reader Display Ad Department 11 East Illinois
Chicago, IL 60611 Phone: (312)828-0350 Fax: (312)828-0305
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