Reader and Reader's Guide readers know how to have fun.

• In the past 12 months, 68% have been to bars or nightclubs (national figure 21%). 32% have gone dancing (national figure 13%).
• 16% have bought video games in the past 12 months (as of summer, 2003); they bought an average of 4.1 games.
• 17% of those who used the internet in the past 30 days have used online personals.

Most importantly, 65% of readers bought products or services in the last 3 months because they saw them advertised in the Reader or The Reader's Guide. They did so an average of 5 times in those 3 months.

Source: Mediamark Research Inc. (MRI) custom study, July 2003. National figures are from the spring 2002 Mediamark Survey of American Consumers.

Return to Who Reads the Reader | Other Audience Profiles

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