|
Records
The Reader and The
Reader's Guide to Arts & Entertainment are the source
for music information in Chicago. In addition to comprehensive live-music
listings and reviews by some of the best music writers in the country,
music coverage includes "The Treatment," a day-by-day guide to best bets in genres from rock to classical, including many artists touring in support of recent releases. New releases are also covered in our featured music column and in two music blogs, Crickets and Post No Bills.
- 84% of Reader and Reader's Guide readers
bought CDs in the past year. They bought an
average of 15.9. That's more than 85,000 CDs every single week.
- 48% bought DVDs in the past year. They bought
an average of 9.1. That's more than
25,000 DVDs every week.
- 16% bought video games; they bought an average
of 4.
- 41% of those with internet access bought
CDs, tapes, or cassettes online in the past 12
months.
Books
The Reader, one of the country's
leading examples of literary journalism, is a reader's paper. Weekly
Readings & Lectures listings are supplemented by twice-yearly
Books special issues, a year-end Fiction Issue, and regular features
on books and authors.
- 86% of Reader and Reader's Guide readers
have bought books in the past 12 months (national figure 53%).
They bought an average of 13.2 books (national figure 8). That's
more than 70,000 books every single week.
- 51% of those with internet access bought
books online in the past 12 months.
Most importantly, 65% of readers bought products
or services in the last 3 months because they saw them advertised
in the Reader or The Reader's Guide. They did so an average of 5
times in those 3 months.Source: Mediamark Research Inc. (MRI)
custom study, July 2003. National figures are from the spring 2002
Mediamark Survey of American Consumers.
Return to Who
Reads the Reader | Other
Audience Profiles
|
![[Become a Reader Restaurant Rater]](/banners/rrrsup.gif)
