• 33% of those with internet access bought clothing online in the past 12 months (national figure 20%). 9% bought cosmetics or toiletries online (national figure 4%).
• 35% have gone to a spa or salon in the past 12 months. They've gone an average of 7.5 times.
• 38% have a health club membership; 19% do yoga.
• Reader and Reader's Guide readers are 107% more likely to shop at Bloomingdale's, 73% more likely to shop at Neiman Marcus, 26% more likely to shop at Saks Fifth Avenue, 28% more likely to shop at Marshall Field's, and 50% more likely to shop at Nordstrom than the average Chicago area resident.
• Only 9% read Chicago Social regularly. 23% read Chicago magazine regularly.

Most importantly, 65% of readers bought products or services in the last 3 months because they saw them advertised in the Reader or The Reader's Guide. They did so an average of 5 times in those 3 months.Source: Mediamark Research Inc. (MRI) custom study, July 2003. National figures are from the spring 2002 Mediamark Survey of American Consumers. Data on specific stores from Media Audit, July/August 2003.

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