The Reader and Reader's Guide to Arts & Entertainment's comprehensive listings and arts reviews by critics such as George Jean Nathan Award winner Albert Williams and internationally-known Jonathan Rosenbaum are must-reads for arts lovers in the city. Every issue of the Reader also includes short or long features on arts-related topics, and almost every film, theater, dance, literary, or arts festival is given special coverage.

• 69% of Reader readers read the reviews regularly, 73% read the movie listings, 38% read the theater and dance listings, and 34% read the gallery & museum listings.
• 92% have been to the movies in the last 12 months. They've gone an average of 15.6 times.
• 48% bought DVDs in the past year; they bought an average of 9.1.
• 61% went to the theater in the past year (national figure 15%); they did so an average of 5.9 times. 61% of Reader and Reader's Guide readers who went to the theater do not read the Tribune's Friday section regularly; these people went an average of 5.3 times. That's almost 13,000 tickets bought every week by Reader and Readers' Guide readers who don't read the Friday section.
• 31% went to a dance performance (national figure 4%); they did so an average of 2.6 times.
• 80% of readers attended an art gallery or museum in the past 12 months; they did so an average of 6.4 times.

Most importantly, 65% of readers bought products or services in the last 3 months because they saw them advertised in the Reader or The Reader's Guide. They did so an average of 5 times in those 3 months.Source: Mediamark Research Inc. (MRI) custom study, July 2003. National figures are from the spring 2002 Mediamark Survey of American Consumers.

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