- These Parts
-
His Wild Kingdom
Joe Taft's 200 big cats get to live out their lives in peace. He gets to live out a lifelong dream.
Center Point, IN
-
Milwaukee's Best
Bowling in the basement, turkey and stuffing in April, and an 80-year-old barmaid who shoulda been a porn star--what else do you want in a drinking establishment?
Milwaukee, WI
-
The Wait Makes You Salivate
Why do people drive from miles around just to get in line for the chicken at Rip's Tavern?
Ladd, IL
-
Thank God for DJ iPod
Harbor Country is still learning to harness the power of low-power radio.
Three Oaks, MI
-
I'll Teach You to Throat Sing If She Teaches Me to Crochet
Residents of the socialist capital of the U.S. think they can do the barter system one better.
Madison, WI
The Wait Makes You Salivate
Why do people drive from miles around just to get in line for the chicken at Rip's Tavern?

Gina Ramey and Bill Rounds (Photos: A. Jackson)
By Nicholas Day
THE WAIT TO get into Rip’s Tavern
on the unremarkable Main
Street of Ladd, Illinois, on a
recent Wednesday evening approached
40 minutes. The population of Ladd
is 1,300, and counting the people
inside the no-frills dining room, Rip’s
didn’t seem far behind.
Bill Rounds, the 57-year-old
grandson of Rip’s founder, surveyed
the clientele. “I see Mendota,
Princeton, Anawan, Setonville. I see
LaSalle-Peru, La Moille. I can pick
out 15 towns in here tonight. I see
Arlington, Ottawa.” Rounds was
spotting customers from a radius of
about 20 miles, but some regulars
have been known to drive as much as
an hour to stand in line.
He sat down, slightly disappointed.
“We’ve shortened the wait considerably
from what it used to be. Old
days? You’d wait forever. You want
light or dark? No, you got to eat
dark—we’re out of light.”
There’s no menu at Rip’s. You order
while standing in line: chicken strips
or quarters of light or dark meat,
hand-cut french fries, pickles or fried
mushrooms; as an appetizer, there
are “crumbs”—fried bits of batter. The
chicken’s superb, moist and tender,
with a delicate flaky crust.
Since shortly after Silvio “Rip”
Gualandri founded the tavern in 1936,
“there’s been lines clear back to the
corner” a block away, says Mark Wise,
a customer for four decades. “If
you’re in a hurry it’s not the place to
come.” There’s a mom-and-pop fried
chicken place in Wise’s hometown of
Mendota, but he and his wife still
drive the half hour to Ladd. “When we
were dating”—he motions to his wife,
Jo—“we’d come here Friday night.
We’d come back on Saturday night.”
“It’s cheap, that’s why,” she says.
“Cheap and good. Still is.”
Later this year Rounds plans to
hike the prices by a quarter: the
light’s going up to $3.75, the dark to
$3.50. When his aunt, Gina Ramey,
began waitressing in 1957, it was 50
cents. Ramey was 16 then; a half century
later, she’s still around. “I waited
on people when they were young and
when they were courting and when
they came in with children,” she says.
Rip’s is closed on Mondays and
Tuesdays, and on other days it’s open
only for dinner, but the restaurant
still goes through 4,000 pounds of
chicken and 3,000 pounds of potatoes
a week. There’s a customer who
once a year buys 30 quarters and a
garbage bag full of crumbs to take to
Las Vegas. A customer of Ramey’s
who came every week with his wife
just passed away. “He lived up near
White Sox field,” she says. “And I can
tell you their order, and they’d sit at the same table every time.”
Rounds has consulted for other
restaurants and taken classes at
DePaul’s business school—he worked
as a Cook County public defender
before returning to Ladd when his
father became ill in the mid-80s. But
he’s hesitant to analyze his restaurant’s
success. “We’ve been at it a
long time,” he says. “A loooong time.
“Consistency,” he then hazards.
“We’re unique and we stay that way.
People want forks, we tell them no.”
The wait itself seems to be part of the
attraction. “Our line is part of us,”
Rounds says. “They BS, they visit.
That’s why we’ve never gotten too big.
If people come in and just sit down
they’re like, ‘Why are we doing this?’”
Josh Randall, who drives to Rip’s
from nearby Princeton, agrees. He
remembers waiting two and a half
hours for a table. “You didn’t think
anything of it. You used to be able to
drink out on the sidewalk,” he says. (A
city ordinance curtailed that a decade
ago.) In high school—Randall’s now
33—the lengthy wait meant he’d
meet girls from other towns. “It just
brings this whole Illinois Valley area
together. If you could just walk in
here and get your chicken with no
wait whatsoever, I don’t know if the
nostalgia would be there.”
As a business model, though, that’s
a chicken-and-egg problem: if people
come to Rip’s for the line, what happened
before the line? Why did the
first person get in line? And when?
The man who could answer that,
Rip himself, died at age 90 in 1993.
The son of Italian immigrants,
Gualandri was born in Ladd. The
area’s farmland was already settled
by Irish and Germans; Italians were
left with the railroads and the coal
mines. Gualandri was in the mines
at 12; he got his nickname from
working the railroad’s “repair,
inspect, paint” track. To survive the
Depression he bootlegged. (He continued
to make his own wine until he
died.) “When he originally started it
was gambling and moonshine,” says
Rounds. “It wasn’t all real legal.”
Before fried chicken there was fried
fish. “After they played baseball they
would give away fish,” Rounds says.
“Because when we got fish—back in
the 30s, 40s, 50s, even into the 60s—
it was local fish. A lot of people would
catch carp, bring it in. My grandfather
would clean it, fry it; they’d eat
it.” Chicken was eventually added
because, as Rounds says, “everybody
raised chicken. We put farmers in
business to raise our chickens.”
Gualandri and his brother, Ramey’s
father, who worked alongside him,
“would go get them on Monday night
alive,” Ramey says. “Then on
Tuesday, they’d slaughter them and
clean them. In the summertime,
when it was hot—oh my God.”
Back in what Rounds likes to call
“Catholic days,” the restaurant served
only fish on Fridays (catfish and
Alaskan pollack are still on offer). For
the first decade or so there was pasta,
too, but that ended in the 50s—the
kitchen couldn’t handle the volume.
The menu hasn’t changed dramatically
since, though a truly thorough
accounting would note the fate of onion
rings, which came and went in the 80s.
For decades the staff didn’t change
much either. “It was all family,” says
Rounds. “In fact, you didn’t get a job
unless you were family. They didn’t
trust anyone. It was all cash. They
never had a checkbook.” Gualandri’s
nieces and nephews came from Italy
to work. Ramey, who speaks with a
slight Italian accent, was born there;
her father, who’d been born in Ladd,
had returned to his home country
during the Depression. He brought
his new family back to Illinois in the
early 50s. (His wife went back to
Italy a decade later. “She didn’t like
America much,” Ramey says.)
After 40 years Gualandri transferred
ownership to his son-in-law,
William Rounds, Bill’s father. A
decade later Rounds co-owns and
manages it; his brother, Dave, the
other owner, does the cooking.
“When I was a little kid I grew up
doing it,” Bill Rounds says. “I’d be ten
years old tending bar on a Saturday
morning.” When the relatives ran
dry—“We’ve killed most of them off,”
Rounds says—locals took over. A bartender
and two of the waitresses have
now been there 40 years. But these
days employees are mainly kids from
the area. (Rounds has a hiring philosophy:
“I only get good-looking bartenders.
They don’t have to give it
away to get a tip.”) In the past Ramey
had only taken time off for childbirth,
but at 65, suffering from osteoporosis,
she recently cut down to two
nights a week. “People say, ‘Oh, thank
God, you’re back.’ I say, ‘I haven’t
gone anywhere.’ They’re so used to
seeing me four nights a week.”
“The hard part is when people pass
away,” says Rounds. “We have so
many people who’ve come here—oh
gosh—since they were teenagers, and
they’re in their 70s and they’re
passing away. That’s the hardest part
of our job.” Ramey says that she’s “lost
at least four [customers] in the past
year—ones that I’d gotten close to.”
Rip’s hasn’t modernized much
since the 30s. Cash is collected in a
duct-taped cigar box with the lid
open. Time cards are handwritten on folded white sheets of paper; there
aren’t any social security numbers or
proper names on them, just nicknames—
Yogi, Melonhead, Sky.
In the eighth decade of its existence,
however, the difficulties of being a
Brigadoon-like establishment are
becoming more apparent. Rounds
has to drive to Chicago himself to
pick up 5,000-pound loads of the
noncommercial Robin Hood flour
Rip’s uses—he can’t get it delivered.
He can’t get Rip’s particular paper
plates delivered either, so he hauls
them back too. They had to replace
the only pickle the restaurant had ever
used when Dean’s bought the pickle
company and threw away their
customized recipe. Now Rounds is
worried about losing access to his
frying oil, a secret blend of three
different vegetable oils. Suppliers have
consolidated, leaving restaurants with
fewer product choices. Plus he’s picky.
“They don’t want to deal with us,” he
says. “I’m a pain in the ass.”
Nevertheless Rounds is considering
franchising. “I get a call a week,” he
says. “My grandfather could have franchised.
He didn’t.” Rounds has a good
offer from investors in Bloomington-
Normal on the table. “In ten years,
we may not be here,” he says. “If you
don’t develop small niches in everything
you may not survive.”
But who knows whether franchises
could repeat the secret to Rip’s success?
Rounds likes to tell a story about
Boog Powell, the power-hitting first
baseman for the Baltimore Orioles in
the 60s. “Big man,” he says. “He was at
a golf outing and came in here to eat.
He was drinking martinis out of
pitchers. ‘You got good chicken,’ he
says. ‘But you know what makes it so
good? You starve a sonofabitch to
death before you feed ’em.’” 
|