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The Business

The Museum That Works

The Chicago Architecture Foundation has big plans for expansion, but it’ll be hard to improve on the exhibit at its doorstep.

A CAF exhibit in the Santa Fe Building atrium

Anne Evans

October 23, 2008

It was wall-to-wall bodies at the Chicago Architecture Foundation’s longtime digs in the Santa Fe Building last week, for the opening of its “Shanghai Transforming” exhibit—which prompted some thoughts about the upcoming transformation of the CAF itself, which has been growing like Shanghai. Last month its board got the final results of a feasibility study for a bricks-and-mortar Chicago Architecture Center, expected to be the first of its kind in the country. The study gave the idea a green light, and the board approved a plan entailing a capital campaign.

Then the bottom fell out of the economy.

“I must say, things look a lot different from when we approved this in September,” CAF president Lynn Osmond says. “I think we were feeling a lot more bullish and excited.” The global financial meltdown is “making us very realistic, very mindful of the economic situation before we get ourselves into some long-term arrangement.”

But they’re going ahead anyway. In fact, the John Buck Company has been on the job since February, exploring “real estate options.” The initial goal was 70,000 square feet in an “architecturally significant building” within the area bounded by Michigan, State, Wacker, and Jackson. Osmond now says they’ll settle for 50,000 square feet.

Founded in 1966 to save Glessner House (which became its first home) and then transformed into an educational organization, the CAF has been renting in the Santa Fe, 224 S. Michigan, since 1992. “It‘s a fabulous location,” Osmond says, but “we’re bursting at the seams.”

They currently fill 20,000 square feet in the century-old building with their popular gift shop, two exhibit spaces (including one in the building’s atmospheric atrium), a lecture hall, a docent library, offices, and a single classroom. “We’re a lot more than a boat tour,” Osmond says, adding that many people don’t know that the CAF has educational programs for both elementary and high school students, or that it conducts teacher training workshops nearly every weekend.

The CAF, which now has an annual budget of $11 million, serves 465,000 people annually with 110 public programs as well as 80 different tours. It earns a remarkable 79 percent of that budget, thanks mostly to the river cruise and the gift shop. But it has no endowment and gets little financial help from the city it promotes so vigorously. “We get a total of $7,500 from the city,” Osmond says. “We are not a museum in the park. We have to earn our way.”

According to Osmond, who will talk about the CAF’s plans in a lecture called “Why Architecture Matters” sponsored by the City Club, on November 6, the “perfect option would be to buy a stand-alone space or a commercial condominium in a building. But because our [boundaries are] very defined, we have to be flexible.” They haven’t ruled out staying in the Santa Fe, but would need a major hunk of space adjacent to what they now have. Their lease expires in March 2011; they hope to have their plans nailed down long before then, probably within the next six to eight months.

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The state kicked in $50,000 toward the study two years ago because “they recognize that architecture is a major tourism draw for Illinois,” Osmond says. Completed after a hiatus during which the CAF worked up a new comprehensive strategic plan, the study came back “extremely positive” about both the idea and its financial viability.

Osmond notes that although there’s nothing in this country on the scale they’re planning, “Beijing and Shanghai have renowned urban centers, and we’re seeing a lot of centers for the built environment and architecture in Europe.” Unlike museums, these centers are not collection-based. They feature scale models, programs, and exhibits that explore architecture and urban planning issues. Osmond expects the CAF to kick-start the trend in the U.S. “We know that Chicago is a center for architecture and urban innovation, we know that people from around the world come to Chicago to see our architecture, so we have a chance to lead or to follow. We believe that Chicago, being the city of architecture, should lead. As a 42-year-old institution, talking about architecture and design in the city, we have that mandate.”

I’m a fan of the CAF, which so brilliantly identified the city’s architecture as a great draw and so ingeniously saw that highly trained volunteers could be its workforce. But the new strategic plan has added the notion of being a “destination” to its longtime goal of educating the public about architecture. That will require an expanded focus on exhibits, and exhibits have always seemed to me to be the CAF’s greatest weakness.

“Shanghai Transforming,” for example, consists of a half-dozen panels featuring giant blowups of charts and repetitive photos from a book of the same title by architect Iker Gil. And the four picture-and-text kiosks that comprise a concurrent exhibit, “Boom Towns”—curated by Reader architecture contributor Lynn Becker—seemed, on the night of the opening, to be adrift in the atrium’s twilight zone of globe lamps and polished marble.

Part of the problem is the limitations of the space: Osmond says there’s only one electrical outlet in the atrium. But the great thing about the CAF is that the city is its museum—a vibrant, evolving, constantly expanding collection of exhibits that outshines any photo, video, or model. The CAF should get more classroom and lecture space, but it’d be a shame for it to lose sight of what the real destination is.

The Power of Black Art

“Even in Chicago, we might have to remind people that there was an artistic counterpart to the 1960s black power movement,” says former Chicagoan Margo Crawford, now a professor of African-American studies at the University of Massachusetts/Amherst and coeditor of the book New Thoughts on the Black Arts Movement. Crawford will interview her father, photographer Bob Crawford, about his part in that arts movement—which, in Chicago, also included poets Haki R. Madhubuti and Gwendolyn Brooks and the group of painters known as AfriCobra, who created the Wall of Respect [Correction: The mural was by artist-members of the Visual Art Workshop of the Organization of Black American Culture, along with some others.].

Cosponsored by AREA Chicago and the University of Chicago’s “Looks Like Freedom” exhibit, the “intergenerational dialogue” is free and scheduled for Thursday, October 23, at 7 PM at the South Side Community Art Center, 3831 S. Michigan. Information at areachicago.org.

Museums Helping Museums

On September 19 a fire of unknown origin broke out at 238 W. 23rd, home of the three-year-old Chinese-American Museum of Chicago. Board president Dr. Kim Tee says the fire was contained to the top two floors of the four-story structure, but there was extensive water and smoke damage on the lower floors as well.

Among the many losses was the museum’s diorama collection, a legacy from the Wentworth Avenue Ling Long Museum, which closed in the 1970s. Twenty-three of the large, one-of-a-kind works depicting ancient Chinese stories were destroyed, along with 150 boxes of artifacts from previous exhibitions. Black water saturated silks, documents, photographs, and artwork.

Tee says he’s been touched by the response. The Field and Chicago History museums offered immediate rescue and recovery help and worked with volunteers to salvage what they could. The National Museum of Mexican Art formed a committee of 28 Chicago museums and cultural institutions and organized a benefit that will feature a Chinese and Mexican dinner and traditional Chinese music and dance. It’s Wednesday, October 29, 6 PM, at the NMMA, 1852 W. 19th. Tickets are $50; call 312-433-3909 for reservations. Everything’s been donated, so every dollar will go toward rebuilding.   

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Comments

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FORMER FUNDER at 1:12 PM on 10/27/2008

The Chicago Architecture Foundation has misreported their actual attendance figures in order to get funding and attention. The numbers should be audited.

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travelfan at 2:14 PM on 10/28/2008

I attend many programs and events at CAF. As an organization they don't seem poised to take on anything more. So many other worthy museums in town.

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artbuff at 2:30 PM on 10/28/2008

Let me get this straight. The director of the Architectural Foundation thinks the state should give them money because people come to Chicago for architecture? Just because an organization is a parasite, feeding off the work of others, doesn't make it legitimate. Supporting this is like supporting weirdos who hang around museums conning people into taking them on paid guided tours.

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riderX at 7:34 AM on 10/29/2008

If these problems are so well known, why aren't writers like Deanna Isaacs mentioning them? I'm sure it's messy to get into, but it seems irresponsible to ignore it, especially if tax money is used for these expansions.

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get2it at 8:45 AM on 10/29/2008

Chicago has many other organizations whose expansion is more important to the city, including the Art Institute, which will have a world class design department. Perhaps Deanna Isaacs is too unfamiliar with the Art Institute to bother with that. The exhibits at CAF look like garbage littering the grand lobby of a notable historic building; that lobby looks like a garage sale when there are exhibits on display. The Reader should focus on legitimate organizations, not an inflated tour operator with visions of grandeur. What will they have? Another big model of Chicago? Yawn. I also wonder about these attendance figures, Reader. Are you counting everyone who walks in the door of the office building? They are VERY unrealistic.

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TSP at 7:43 PM on 10/29/2008

I applaud the Board of Directors and management of the Chicago Architecture Foundation for looking to expand their overcrowded and inadequate facilities. The growth in the public's interest in Chicago's architecture can be directly traced to the excellent tours that thier remarkable docents give each and every day of the year. Providing an upgraded base for the tours, real exhibition space to showcase the highly original exhibitions, and a 21st century auditorium is a testament to the docents work.

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JimJaxon at 11:22 PM on 10/29/2008

As far as I can tell, CAF volunteers do a great job, but architecture is popular EVERYWHERE. With all due respect, I would argue that the the growth in the number of tours given by CAF docents can be directly traced to the growth in the public's interest in architecture; not the other way around. Every major national magazine regularly covers architecture. Should CAF take credit for that, too? The spin CAF puts on its services is laughable. What they do is commendable, but the organization has followed, not created, the interest. In fact, they are far behind compared to other cities. All the same, why a museum or center, if it's the tours that are the clear strength? Not with my tax dollars, thanks.

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PalinComparison at 2:06 PM on 10/30/2008

The director of the architecture foundation reminds me very much of Sarah Palin.

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Alice Adams at 9:07 AM on 11/2/2008

I like architecture tours and have been on many, all over the world. The architectural foundation's are among the better ones, and their gift store is nice, although not consistently sophisticated in its merchandizing, but I suppose that's what they need for their customers. Their exhibits don't suffer from the facility; they suffer from poor planning and execution. The organization is mismanaged and suffers from high turnover. As a former volunteer, I know. It's time for CHANGE as everyone says these days. It's the only way they will grow and gain respect. And I agree with the previous writer: TO KEEP UP WITH THE DEMAND, not to lead it. This orgaization takes far too much credit for the phenomenonal interest in architecture and design taking place all over the world. The board members who have indulged this manager should be ashamed. This person sank one ship in a past position and would have sunk this one if not for the growing interest in architecture.

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Harris at 2:08 PM on 11/2/2008

One of the benefits of CAF exhibits is that they're free and bring together architects and the community. The A&D Society at AIC does a great job,but there are entry costs most days/times--and can't there be room for more than one venue? Some CAF exhibits focus on conceptual issues, others on pragmatic--those with a definite Chicago focus are most valuable, most clearly linked to other CAF programs. More space should improve exhibits in the same way that new wing will enhance American art at AIC and larger stages expanded possibilites for the Goodman, Victory Gardens, Writers Theatre.

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Benjamin at 11:16 AM on 11/3/2008

There is room for more than one venue for the presentation of architecture and design related exhibitions and programs. But based on my personal experience, I don't think CAF is up to the challenge. Although I am very supportive of art, architecture and design related cultural activities, after a few bad experiences, and learning how that organization operates, I have chosen to discontinue my personal financial support of CAF.
I agree that free programs are a nice thing. But it's not the most important thing. Most of the individuals who view CAF exhibits could pay for them if they wanted to, but they probably would not.

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Palin at 10:15 PM on 11/8/2008

"Why Architecture Matters" was the topic of Lynn O's speech? I bet Blair Kamin is currently rolling his eyes for pulling a classic Osmond move: ripping someone else off. Leadership from the top down at CAF is laughable in their knowledge of architecture and its issues. If anything is going right, you have dedicated docents to thank and nothing more. The pretending that goes on at this organization when presenting an academic/collections bent is so phony. As you can guess by the onslaught of negative comments, leadership would do well to have a regime change. I agree, she's very Palinesque.

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Art Monger at 7:57 AM on 12/6/2008

CAF has been a joke for many years within the architecture community. They have done a very nice snow job for funders and tourists, though. Now they want people to think they deserve public city and state funding. Not from my pocket, thank you.
Although some of the work they do is good, the way they position themselves as experts and leaders has always been regarded as a joke by the architecture and design profession and the academic community. The salaries paid to staff and their phony executive director are absurd. It's all money made off the backs of volunteers who think they are doing a great thing. The mismanagement of the place alone is staggering. The salaries can be found on guidestar.org
And after watching the Los Angeles Museum of Contemporary Art go down the drain because of poor management, poor board oversight, and poor leadership, it looks like CAF is headed in the same direction. The only difference is that the Los Angeles museum was a very legitimate cultural resource. The board of CAF should consult their lawyers about the level of responsibility and liability they hold.

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