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 Past Music Columns
Getting Away With It
The Redwalls have been dropped by Capitol, but the great new album the label paid for is all theirs.
October 18, 2007
By Miles Raymer
I first saw the Redwalls at a loft in Pilsen in early 2003, back when they were called the Pages. They were still teenagers—most of them are only barely of drinking age now—and their set was largely Dylan and Beatles covers, played with a surplus of charm and enthusiasm. Since then the boys from Deerfield have been through the major-label wringer—the kind of thing that’s squeezed the life out of many a young band—but I get the same feeling from their new third album, The Redwalls, that I got watching them tear up that loft party almost five years ago. In summer 2003 the Pages attracted the attention of Capitol Records with an eight-song demo, all of it material they’d release that fall on an album called Universal Blues. Capitol signed them to a one-album deal with a label option, they came up with a new band name (at the label’s request), and in no time they were on the star track—Capitol saw the potential for mass pop appeal in their high-energy retro rock and clearly hoped they’d be its answer to the Strokes. The result was the 2005 full-length De Nova, an overproduced mess that captured little of the band’s energy and charisma. Though the Redwalls went on the road opening for the likes of OK Go, the Kaiser Chiefs, and Oasis, the album didn’t make much of a dent on the charts, selling only about 50,000 copies.
I’m not a big fan of De Nova, and neither are the Redwalls. Capitol sent them to producer Rob Schnapf, whose credits include Beck and the Foo Fighters, and the band got a bad feeling as soon as he decided to track the drum parts in isolation. “They have a formula in those slick recording studios,” says guitarist Andrew Langer. Guitarist Logan Baren compares the experience to being on an assembly line. “We were a very young, naive band,” says bassist Justin Baren, Logan’s brother. “We just played rock ’n’ roll music and that was what we loved to do.” That love doesn’t cut through the dehumanizing professional gloss of De Nova, though—and the record’s weak sales meant that when EMI merged Capitol and Virgin this winter, the Redwalls didn’t have the clout to survive the resulting purges.
But Capitol had already picked up its option, and before they got dropped the Redwalls were able cut their new album on the label’s dime. They learned from their mistakes and chose their own producer, looking for someone more open to a straightforward studio style. The Redwalls is a taut collection of seriously catchy tunes, full of killer riffs and vocals that are sometimes almost heartbreakingly sweet. Overall the music feels like an expert blend of the Fab Four’s carefully crafted pop and the fuzzy, frantic garage of all those hungry little bands that put out two mind-blowing singles 40 years ago and still turn up on Nuggets-style comps. The Redwalls have taken flak for being derivative of the Beatles and the Stones, but they’re hardly stung when critics point out something so obvious. “You don’t think that every fan or anyone that’s ever seen us doesn’t know that?” says Logan. “We knew that—we never thought that was a bad thing. We thought they were fucking awesome bands.”
The Redwalls includes plenty of Stonesy rave-ups like “Hangman” and “They Are Among Us,” and tracks like “Summer Romance” and “Little Sister” are laced with sentimentality that evokes Dylan, Lennon, and maybe even Tom Petty. But even the pretty bits feel unrefined and raw, in part because the band recorded the bulk of the instrumental tracks live and in the same room—almost the exact opposite of the way De Nova was assembled. Producer Tore Johansson (the Cardigans, Franz Ferdinand) was a major influence on the sessions. “He’s a real producer,” says Logan. “People think there are a lot of producers. There really aren’t. There’s a lot of glorified engineers. A producer is someone who looks at the song, at the bigger picture.” During 41 days in Malmo, Sweden, the band winnowed down about three dozen songs to the 12 on the album, playing the hell out of them until everyone was satisfied. They only took one day off. “It was never a drag,” says Langer.
In fall 2006 they returned to the States with exactly the kind of album I’m sure Capitol had wanted De Nova to be, but the Virgin merger intervened. “They could’ve kept the record and shelved it and totally screwed us,” Langer says. “And we were so happy and proud of it,” says Justin. The album spent a few weeks in contractual limbo, but the band eventually secured ownership of it. “Capitol was cool enough to give us the record,” says Justin. “Obviously the whole industry’s shifted. And I think Capitol is probably the least hungry of the major labels. They’re all big behemoths of mediocrity. Nobody wants to take a risk anymore. They could release a new Beach Boys thing or a new Beatles thing and take care of their whole year.”
More than one good band has broken up after crash-landing at the end of a short major-label career, but the Redwalls are happier than they’ve been in years. “We went out and celebrated as soon as we got our record,” Justin says, “because we knew everything would be all right as long as we can get the music out to people.” They’ve signed with MAD Dragon, a nationally distributed student-run label overseen by faculty and industry veterans at Drexel University in Philadelphia. (The band still owns the record; MAD Dragon has a five-year license.) “It’s the only label like that in the world,” Justin says, “and now major labels are coming to them to see what it’s like.” The Redwalls clearly have a soft spot for MAD Dragon—they get a little gushy when they talk about how amped the kids at Drexel are to work with them—but they’re also skittish about any kind of contract and a little skeptical about relying on college students. “I went to school for a year,” says Logan, “and sometimes I’d start a class and decide I wouldn’t finish it.”
The Redwalls admit they had a lot to learn when they signed to Capitol. “I think all of us have become more business savvy, even though it’s not something we enjoy,” says Logan. “But I don’t think in this industry that ignorance is bliss.” They aren’t banking on The Redwalls breaking big like everyone hoped De Nova would, though it’s not hard to imagine how it might. For now they seem content to simply keep playing together. They’ve just brought aboard their fourth drummer, Rob Jensen from Probably Vampires, and last weekend they started a tour that stopped at the Vic on Wednesday (where they opened for the Polyphonic Spree) and returns to Chicago on December 8 for a show at Metro. “The only thing that we’ve kept our eye on is that we want to keep doing this,” Justin says. “What I can say to any band that wants to do this is, ‘Know what you want to say to the people, and always say it. Don’t ever let somebody else say it for you.’” Logan is a little less philosophical. “I’ve got no advice for anyone,” he says. “I’d tell ’em, ‘Man, you’re really in for it.’” 
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Ward Up at 3:10 AM on 10/19/2007
I've seen 'em. They are great live. Hope the new album is good. They seem like good guys. Of course, civic pride really makes us root for local bands. Yet this band is special and rooting for them comes from more than just civic pride. It's wanting them to get big so I can hear the next album, then the one after that, and so on. Here's hoping that these guys are around a long time. Good luck, Redwalls!
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liz at 12:52 PM on 10/19/2007
I saw that show on Wednesday with the Polyphonic Spree and I actually thought the Redwalls were a bit of a trainwreck. They seem to me to be all image and no real substance.
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Rusty at 3:30 PM on 10/19/2007
The Redwalls, overhyped by the local media. That loft party, I was there, was a set up for hipster cred by their record label. Like any of those kids knew where the hell Pilsen was, they are from Deerfield!!. They had to go. The Walls did a showcase like this at Cal's a few years later. At 1am 100 label "people" showed up and told me how great this band was. They were pretty good, a little Buzzcocks like. However, now that they have been dropped the journalists and promotors will forget their name and move onto the next hyped band. It's the land of no thought. The music labels, in a way, pay their bills; it makes sense. However, the label, the local media, including Kot and Fat Jimmy, they have no power. Watch the Next Great American Band... that's power.
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Beth at 5:20 PM on 10/20/2007
Congratulations REDWALLS !!!
I heard the new AT&T commercial using your song "Build a Bridge and
it sounds great in the backround.
Also saw you in Novembers issue of Chicago Magazine and Time Out Chicago. Sounds like Journalists and Promoters are still into The Band...They know a good thing when they hear it.Looking forward to your upcoming Record Release and Chicago Show December 8th.
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Sean at 1:38 AM on 10/21/2007
How could you say THE REDWALLS were all about imagine as opposed to the POLYPHONIC SPREE and ROONEY. ROONEY had to lower a freakin flag with their logo behind them as they tried to look pretty for all the girls, and POLYPHONIC SPREE, well come on, is there even an argument that they aren't about image. The Redwalls simply went up, played some rocknroll, and said goodbye in 30 mins time.
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Bree at 2:53 AM on 10/21/2007
Who cares about what role the media plays in their success? I think the bottom line is that they're a good fucking band, and they have fans who continuously support them.
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bill at 6:38 PM on 10/22/2007
Since they no longer have a major label backing them, does this mean they won't be able to hire Scott Ligon to play keys with them?
Hope not.
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Kevy at 9:20 PM on 10/22/2007
Saw them last Thursday and they should have been headlining. Rooney were decent but are todays equivalent of The Monkees and they did try way too hard to be cool and cute for the high school girls. Didnt even stay for that steaming turd known as The Polyphonic Spree. Got the new album at the show and it is absolutely amazing and is my favorite album the year, even better than De Nova which is also one of my favorite albums of all time. The Redwalls should be the biggest band in the world......end of.
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Justin at 8:38 PM on 10/23/2007
Wow, there some haters here which I have never seen for this band. Who the f is Rooney? they had one ok single played on the OC which was like a one hit wonder too and the rest of the album is dreadful, maybe the 13 year old girls like it but come on. To dis on the Redwalls is like saying the Beatles suck. They are a product of all that was great in music once and everything major labels are not. Real, about the music, Filling their albums with all hits and not relying on that one hit to sell the band. Logan has also gotten better live, his vocals were shaky for a while but keep in mind he has a bad studder, give the kid a break. And BTW, the more the crowd is into it the better they play, like the rock bands in the 70's it was emotion that made gigs good.
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Eric at 2:25 PM on 2/5/2008
I'm going to see the redwalls feb27 and I am effin psyched! This is a band with real raw energy waiting for the right audience to give them the key to unlock it. I'm gonna do my my part the hand that key over!
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Annie at 1:53 AM on 6/29/2008
i just saw the Redwalls tonight at the Belmont Arts and Music Festival and it was fn awesome. It was great to see them in an even smaller setting (saw them with Rooney at the vic, and i agree they should have been headlining, i couldnt even stay for pholyphonic spree- instead just chilled talking to the redwalls as they hung in the lobby, and i saw them at the metro later on) they played with jordan as their drummer tonight (cuz rob is off in jamaca for a wedding). They played a lot of the songs from Universal Blues and it didnt seem like the crowd knew the songs. I listen to them constantly, and I found myself not recognizing some of them- not the best choice of set list in my opinion, but it was a change as the played the hits from 4 years ago. I agree that their performance is greatly based off of the audience. They played much better at the metro when everyone there seemed to be dedicated energized fans. With lots of local concerts and always gretting the fans, they're building a strong fan base. I wish them the best of luck!
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