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John Lavine

John Lavine

Tom Giratikanon / North by Northwestern

Journalists' Rites

What could keep a reporter on the righteous path in these dismal times?

November 22, 2007

I attended a Lutheran ordination last weekend. “Will you give faithful witness to the world?” the candidate was asked. “I will,” she said. There was a laying on of hands, and someone spoke. “Bless Jennette’s witness and work among us that it may further understanding and reconciliation where there is fear and estrangement.” Someone else said, “Discipline yourself in life and teaching that you preserve the truth, giving no occasion for false security or illusory hope. Witness faithfully in word and deed to all people.” The ceremony, which ended in applause and cheers, was as moving a rite of passage as I’ve seen.

There was much more to the ordination, but the words truth and witness pierced me, and I found myself wondering if the time has come to swear in journalists. The idea of any sort of induction has always struck me (and most journalists I’ve known) as completely wrong. We’re no guild; the First Amendment protects us not because we’re special but because we’re not. We piggyback on the freedom of speech guaranteed to everybody. A reporter becomes a reporter by reporting.

Of course it’s never actually been that simple. The best journalism schools have encouraged their students to think of themselves as secular seminarians; on graduation, a job offer from a good newspaper used to be comparable to a call to serve from a parish church.

Despite earlier reports, God still isn’t dead, but newspapers may not be as fortunate. Students now learn that news has become content, rendered a half dozen ways, as if it were the innards of a cow, and dished out onto an array of media platforms. The Internet is awash in aggregators, regurgitators, and fulminators. Old-fashioned journalists like to think those multitudes would be helpless without the handful of reporters who actually dig up a few facts, but they wonder: if that tap were turned off, how long would it take for the Internet to notice? On my desk as I type is a new book of essays whose title is tailored to the moment, —30—: The Collapse of the Great American Newspaper. The essays were selected by Charles M. Madigan, a splendid Tribune writer who a few months ago took early retirement.

There’s plenty of blame to go around in —30—, and Chicago essayist Joseph Epstein blames the victim. Epstein mulls the “casual disregard” in which newspapers are held, not merely by the hoi polloi but by himself. The business has been blighted by too many university-trained journalists, he proposes, who “emerge from their schools with locked-in [liberal] political views. . . . Even as they employ their politics to tilt their stories, such journalists sincerely believe they are (a) merely telling the truth and (b) doing good in the world.”

Sacraments are surely the last thing Epstein would wish on journalism. But he does wish for a “few serious newspapers to take the high road: to smarten up instead of dumbing down, to honor the principles of integrity and impartiality in their coverage.” He goes on, “In all likelihood a newspaper taking this route would go under, but at least it would do so in a cloud of glory, guns blazing.”

The spines of kamikaze pilots were stiffened by sake and ritual. Journalists who are doing (a), telling truths that truly need telling, are surely also doing (b). They are hewing to the Lutheran injunction to “witness faithfully in word and deed to all people.” In a disdainful world, they might find that easier to keep on doing if united by an oath.

Hold that thought: I want to say a word or two here about the twin prophets of Chicago journalism, Sam Zell and John Lavine. In photographs they look more than a little like each other—bald, glowering, their chins not so much bearded as bristling. Here are a couple of guys tough enough to scare the future into behaving the way they want it to. Imagine if Zell, with his billions of dollars and supreme self-confidence, actually cared about journalism—loved newspapers and wanted them around forever. What a strange, exciting ride the Tribune would be in for once he gets his hands on it. But the only reason Zell gives for taking over the Tribune Company is to make money from it. For words of inspiration, Tribune people will have to settle for something he says in a profile in the November 12 New Yorker. “I’ve had offers on every single asset in the portfolio,” he told reporter Connie Bruck. “For a dead industry with no future there are an awful lot of schmucks who want to take it away from me!”

And maybe it’s OK that Zell doesn’t give a damn about newspapers. The people who like them a lot are beginning to resemble the people who really like passenger trains.

Since Lavine took over Medill early last year, the curriculum’s been rewritten, popular professors have been run off, and Northwestern’s General Faculty Committee has unanimously passed a resolution condemning Medill’s “suspension of faculty governance.” Last week a petition signed by about 80 recent alumni, protesting dramatic changes at Medill without so much as a faculty vote, was sent to the board of trustees, along with a two-page letter in which alumni Andrew Bossone, now working in Cairo, and Camille Gerwin, working in Boston, declare themselves “appalled at the manner in which these changes are being implemented. Because faculty governance has been suspended,” it continues, “Dean Lavine has been making changes unilaterally or with staff members that support him indiscriminately. Those who have expressed dissent have been demoted or forced out.”

At a contentious Q and A with students on November 12, Lavine shrugged off the criticism. He was asked to comment on an article about him in the September issue of Chicago magazine, where he asserted that it was “immoral” (his word) for journalism schools to (in the magazine’s words) “continue to turn out journalism students the old-fashioned way, preparing them for disappearing jobs in print publications and giving them little knowledge of the changing demands of consumers.” Reporter Dirk Johnson described Lavine as preoccupied with “marketing” to those consumers. Lavine told the students a better article had run in August’s Chronicle of Higher Education. He said the reporter there “made clear that when we talk about marketing . . . what we mean is audience understanding. . . . What remains the same is, can you find, and tell, a better story? That’s what’s important. I thought that the writer from the Chronicle got that.”

“It’s not enough to train reporters to write for the evening broadcast news show or for the features section of a daily newspaper,” Lavine told the Chronicle. “Our job is to create journalists who can win and hold the attention of media consumers faced with limited time and abundant media choices.”

Instruction in how to “win and hold” the public’s attention wasn’t part of the syllabus when I was in J school. We weren’t missionaries; the world as we understood it consisted of those who thanked God for a free press and those who desperately wanted it. We expected the worthiest among us to take seats in the newsrooms of institutions like the New York Times and CBS News. Journalism was a trade, and the trade was admired and would go on forever.

J schools teach the trade, though students and professors like to tell each other they’re all up to something more scholarly. The case against Lavine includes the perception that he doesn’t hold students in proper regard. Last June, when I wrote about Medill on my blog, this was a typical reply: “How can we refine American journalism when we’re simply taught how to fit into the current media market . . . ? Under Lavine’s reign, we weren’t required to take proper writing classes, but rather were drilled in test classes. We were instructed to write for an ‘audience,’ and weren’t challenged to think critically about the world around us.”

In a clear minority was the alum who responded, “I think Lavine is simply trying to narrow that gap between the ivory tower and the real world in a place that has been falling behind the times for years.”

Nobody can say for sure what the “real world” of tomorrow will look like. But Lavine’s concluded the old world is history. Journalists must assume that journalism will survive; we have to believe that a halfway decent society can’t exist without it. But even if journalists are necessary they won’t necessarily be employable, which is why the most important skills for young journalists to learn are survival skills. They need to acquire the self-reliance of ronin, the masterless samurai who live by a code and are loyal only to it. Which is why, when their schooling ends, it might not be a bad idea for them to be sworn in by their elders. Other reinforcements will be few and far between.

According to Connie Bruck in the New Yorker, when Sam Zell was talking to a group of Tribune reporters about his deal to buy their company, he told them, “It’s not going to change my lifestyle no matter what happens. It’s likely to change yours significantly.” But their lifestyles were already changed. A snug life in the cloistered confines of the tower that looks like a cathedral had turned into life on the brink.

Correction

Last week’s column contained an error regarding the Equinix data center, whose security system I compared favorably to that of oft-penetrated C I Host at 900 N. Franklin. Security at Equinix is as I described it, but that company is a tenant of the building it occupies at 350 E. Cermak, sharing it with other data centers. Digital Realty Trust owns the building and employs the guards I mentioned whose instructions are to challenge cars that so much as linger outside.   R

For more, see Michael Miner’s blog, News Bites, at chicagoreader.com.

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Comments

Flag as inappropriate

Henry Kisor at 3:28 PM on 11/21/2007

You wrote:

"And maybe it’s OK that Zell doesn’t give a damn about newspapers. The people who like them a lot are beginning to resemble the people who really like passenger trains."

As a retired newspaper guy and a lifelong rail buff, I don't know whether to be insulted or depressed.

Thanks, Mike!

Flag as inappropriate

Adrian Monck at 4:37 PM on 11/21/2007

"The people who like them a lot are beginning to resemble the people who really like passenger trains."

You mean like Europeans? We have thriving rail networks...

Flag as inappropriate

Alan Solomon at 5:28 PM on 11/21/2007

...and having just returned from two weeks' worth of riding European trains (in the Czech Republic, Slovakia, Hungary, Germany and Austria), I can testify that most Europeans who ride them -- at least in 1st class -- also read newspapers.

Flag as inappropriate

Neil Steinberg at 6:53 AM on 11/22/2007

A little lesson in the risk of considering your audience too much. Because based on Michael's reader feedback so far, his audience is really very interested in trains. The art of journalism has always been to tell your story -- sometimes a dull but necessary story -- in a manner that will keep the groundlings from wandering off. I'm all for that -- if the readers want my column to end with a dumb joke, then by God we'll end with a dumb joke.

My concern is that readers' desire to digest the news is fading, as they spend more time choosing new wallpaper for their virtual Second Life homes. You only have so many hours in a day, and daddy is playing solitaire on his laptop on the train, not reading the Daily News.

These are tectonic changes we're seeing, and I don't think we can avoid our fate by crystal-ball gazing. When the Sunday New York Times drops 7 1/2 percent in circulation in six months, you know it's not a quality issue. My philosophy is to try to do good work and enjoy the job while I still have a job, staying in tune playing "Nearer My God to Thee" while the icy waters rise. I'm sure someday this will be seen as a romantic period to be a journalist, and future writers will cast a nostalgic eye back to the Great Die-Off, and wish they had been here now. We are here, now, and should make the most of it. It was a long time coming, to quote CSN&Y, it'll be a long time gone.

Neil Steinberg

Flag as inappropriate

corvid at 10:13 AM on 11/22/2007

If the imperative in the industry is marketing, then doesn't the question become, What the hell are you marketing?
.
I thought J-schools were there to focus on the art, complexities, ethics and public-service component of producing worthy journalism, rather than the necessarily dirty, jazzy and insignificant details of how to disperse it.
.
Nonetheless, Medill does have a point. I have no doubt that media companies would far rather hire numbskull J-school throughput (rather than journalists) nicely attuned to the flatulent science of producing gobs of chiclet-like chewable content rather than journalists who might thoughtfully apply their skills to, possibly, upsetting advertisers.

Flag as inappropriate

John Newby at 3:58 PM on 11/22/2007

Great write-up and hats off to Dean Lavine. It sounds like those not willing to change have a case of some sour grapes. Congratulations to the Dean for taking a realistic approach to the real world.

Flag as inappropriate

Nina Mehta at 7:45 AM on 11/23/2007

I'm graduating in 3 weeks from journalism school and pursuing a job in the industry. I cannot tell you how many time I get asked why. Why jump on the passenger train thats final destination is the shrinking newsroom?

The J-bound freshies still desire to be a story tellers and a communicators but Mr. Miner is correct when he says we are trained to render it a half dozen ways--or at least we should be. With what we are learn to do in school and on the job, the same skill set can produce double or triple the salary. So again, why?

Because all of us haven't thrown in the towel and given up just yet and we believe in a future of news. It is just different future than what was predicted 10 years ago, 5 months ago, 3 days ago and 2 minutes ago.

We understand that attracting readers (and advertisers) will take more than just chiclet-like reorganizations of words on pages but a redevelopment of how our society thinks, accesses and desires news. We are excited about the changes and challenges in the J-industry because the results are targeted to benefit us--the youngins.

I caught that New Yorker article and feel fairly sure Zell is not in the same frame of mind as you or me. In many ways I feel the same about him as I do about Murdoch. It is hard to completely reject the idea of someone putting money into the news.

But what if he did love it?

Flag as inappropriate

a simple day at 1:53 PM on 11/25/2007

Not sure what to say, so i thought i tell a joke.

Demon: Why so glum chum?
Guy: What do you think? I'm in hell.
Demon: Hell's not so bad. We actually have a lot of fun down here...you a drinkin' man?
Guy: Sure, I love to drink. Love the drinks.
Demon: Well you're gonna love Mondays then. On Mondays that's all we do is drink. Whiskey, tequila, Guinness, wine coolers, diet tab, and fresca...we drink till we throw up and then we drink some more!
Guy: Gee that sounds great.

Demon: You a smoker?
Guy: You better believe it! Love the smoking.
Demon: Alright! You're gonna love Tuesdays. We get the finest cigars from all over the world and smoke our lungs out. If you get cancer - no biggie - you're already dead remember?
Guy: Wow...that's...awesome!

Demon: I bet you like to gamble.
Guy: Why yes as a matter of fact I do. Love the gambling.
Demon: Cause Wednesday you can gamble all you want. Craps, Blackjack, Roulette, Poker, Slots, whatever... If you go Bankrupt...well you're dead anyhow.

Demon: You into drugs?
Guy: Are you kidding? Love drugs! You don't mean...
Demon: That's right! Thursday is drug day. Help yourself to a great big bowl of crack. or smack. Smoke a doobie the size of a submarine. You can do all the drugs you want and if ya overdose - that's right - you're dead - who cares! O.D.!!
Guy: Yowza! I never realized Hell was such a swingin' place!!

Demon: You gay?
Guy: Uh no.

Demon: Ooooh (grimaces) you're really gonna hate Fridays.

Flag as inappropriate

James Joseph at 4:05 PM on 11/25/2007

So what happens with the end of "old-fashioned" journalism? What will all the Internet aggregators, regurgitators, and fulminators write about?

I'm casting my lot with Zell. For a dying business, there sure are a lot of schmucks who want in.

Flag as inappropriate

Fred Barbash at 8:31 AM on 11/26/2007

Disclosure: I'm a Medill faculty member--a relatively recent arrival in the Washington program. In all the commentary and articles on the Medill curriculum, I've yet to see a piece that actually reported fully on what curriculum is, how it compares with the previous curriculum and then makes judgements based on the merits, as opposed to judgements on various versions of the process and procedure by which the curriculum is being developed.

Flag as inappropriate

Patrick Kissane at 8:45 PM on 11/26/2007

How did a discussion of mission, purpose and the spirituality of writing and reporting become a discussion about passenger train service? One comment and the whole column turns on a throwaway line.

If the field of journalism is only about marketing and only about increasing financial revenues, then it has no spiritual foundation. It seems to me that acceptance of being a witness to the truth is a spiritual undertaking.

Whether the Medill school will raise a generation of journalists or fail rests on its abilities to inspire that spirit.

Flag as inappropriate

Michael Miner at 8:45 PM on 11/26/2007

Let me develop my thoughts on trains. Edited out (with my permission) was the observation that people who love passenger trains, like people who love newspapers, can't decide whether to turn the clock back or ahead.Europe's answer was to turn it forward, while America's blue-ribbon trains return us to the pomp and luxury of a bygone era and truly high-speed rail travel can't get off the ground (so to speak). Henry Kisor wrote a wonderful book on trains that I, writing with the authority of a railroad man's son, recommend to both factions.

Flag as inappropriate

Evanston observer at 11:15 AM on 11/27/2007

Medill had success for many years helping young journalism professionals. This wasn't because of luck -- it was because the school kept itself close to what the field wanted. Lavine has talked regularly about change being difficult -- that's his dismissal of the hostility by so many alums and senior faculty members to his efforts to change the school's curriculum. But change is of course not difficult at all when everyone involved is treated with respect, and their role in the process is explained sensibly and clearly. Lavine's, and his administrators', ham-handedness at instituting their changes, in the process dissing some pretty capable people, has generated the hostility -- but the Lavine people are tone-deaf to this. So's the university's central administration.

Flag as inappropriate

James Joseph at 7:53 PM on 11/27/2007


Dear Evanston observer,

I think you hit the nail on the head: Medill's problem is that it always kept itself close to what the field wanted.

Flag as inappropriate

debartolo at 11:52 AM on 11/28/2007

i used to think the very best undergrad education any student could undergo to eventually become a damn fine reporter was a liberal arts degree to help develop some critical thinking skills...after that, skimming a basic j-school textbook on news writing techniques couldn't hurt...today i'd add learning how to get a decent shot with a digital camera and maybe shoot some digital video - skills that could be had during a long afternoon.....that's about it - unless the student would rather be an editor than a reporter - then they need to add html skills and programs like quark, etc.....despite today's reporter relying more on technology than ever before, and despite what students and professors like to tell each other, journalism is still not a profession - never has been...as minor mentioned, it's a trade...i think any discussion on the proper mission of j-schools, pricey medill in particular, misses the larger point, which is - they're not necessary and never have been....so, on to more important matters: is it true amtrak's southwest chief no longer serves free coffee in the sleeping cars?

Flag as inappropriate

Sad at 5:41 PM on 2/6/2008

As someone who has worked in journalism (yes, on the web sites of 2 major newspapers) I can honestly say that these businesses are not putting the money into the web. So, the average person thinks that "it's all going to the web." If only it were that simple! The web jobs at most papers have remained status quo, if anything. And if it's not a guild shop, then the top dollar anyone gets paid is around $30-$35k. All of the veterans have been systematically weeded out, so we're left with these j-school kids who have optimism but absolutely not even the first clue about what journalism actually entails. Guess what? It used to be that one paid one's dues to become a columnist! Someone would have to work an actual beat for 10-20 years and was then awarded a column. The Sun-Times has so many "columnists" now it doesn't mean anything. Neil: Who cares what you think? Seriously, it is not interesting journalism to write about your "leafy suburbs" and your wife and kids. I realize you once knew Royko but that doesn't mean that you are he. This is what j-school kids have grown up with- this idea that it's all about technology and hype and a column before you're 35. Even if it were, though- good luck getting a real job in then profession! Newspapers around the country are dismantling rapidly. Veteran reporters are going into PR and corporate communications. It's just the way it is. And whether Medill or Columbia or anyone else is ready to admit it, the industry is in shambles and people are not being replaced as they are being down-sized.

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