The founders of Chicago's first bike messenger collective think there's gotta be a better way.
By Scott Eden
June 23, 2006
RENE CUDAL WAS the last to quit. The
Friday after Labor Day 2005 was the
day he’d marked in his calendar, but he
procrastinated all morning and afternoon,
dreading the moment his boss would put two
and two together. Finally the boss went
home. Cudal called him that evening and
gave him two weeks’ notice.
A bike messenger quitting isn’t so
unusual—messengers will tell you they all
develop a strategy to extract themselves from
the job, which is defined by a high risk of
bodily harm, low wages, and few or no benefits.
Michael Carey, Cudal’s boss at On Time
Courier, was a former messenger himself. But
Carey, a big, block-shouldered man with a
reputation as both a polished salesman and a
hard-line intimidator, didn’t take Cudal’s
news well. “What’s happening?” Cudal
remembers him saying. “What are you doing?
Starting your own messenger company?”
Cudal was in agony. “Well,” he said, “yes.”
One by one over the past three weeks,
Cudal’s partners Jack McLaughlin, Josh
Korby, and Mike Morell had resigned from
On Time to get to work on their own company,
4 Star Courier Collective. There are
more than half a dozen courier companies in
Chicago run by former messengers, but 4
Star would be different: it would be worker-owned
and -operated, the first messenger coop
in Chicago and only the third in the U.S.
In an act of bravado Carey apparently
hadn’t noticed, in August, before any of them
had quit their old jobs, the 4 Star couriers
sent out a press release explaining that they
were striking out on their own because they
were “fed up with the exploitative nature of most
courier companies in Chicago.”
They announced the “first
annual” 4 Star bike messenger
prom, preceded by a pedaling
parade that offered tattooed
young women in prom dresses
and held in a building where the
super was a former messenger.
Around 200 people showed up,
the party netted $700, and
because almost everyone there
was a courier the collective interpreted
it as a vote of confidence
from the “community.” Korby, a
28-year-old with a BFA from the
Art Institute, anonymously told
the Tribune, “We want to bring a
personal side to the messenger
industry. We’ll be the owners.
We’ll care.”
The company name alludes to
the four stars on the Chicago city
flag. There were actually five
founders, the fifth and youngest
being Jen Greenberg, a 19-yearold
college dropout and occasional
velodrome racer who’d
been a messenger only a year and
a half. She rode for Arrow
Messenger and wouldn’t have
enough money saved to quit
until later in the fall. The five of
them figured they needed a
couple thousand dollars in the
bank apiece to cover costs while
they were getting started.
Friends and colleagues admired
their chutzpah and questioned
their wisdom. For a decade and a
half the industry had been in
decline, as faxes and e-mail ate
into its market. About 70 messenger
companies did business in
Chicago in 2001. Four years later
there were half that many. “The
way this business is now, you’d be
foolish to start a new messenger
company,” said a veteran messenger.
“The industry is cutthroat.
These companies will do anything
to squash a competitor.”
AS A SENIOR at Northwestern
University’s journalism
school, Mike Morell published a
story about bike messengers in
the student newspaper. It was
March 2001, and he’d returned to
school the previous fall after
dropping out for six months,
soured on journalism by an
internship at a small California
daily. They’d put him through the
usual paces, made him telephone
the family of a politician who’d
just died in a car accident. He
never got over feeling that he’d
invaded their privacy.
During his break from school
he needed money. He’d answered
a Reader ad placed by Standard
Courier, an operation that used
about 15 bike messengers, and
was delivering packages the next
day. “They just gave me a postcard-
size map of the Loop, asked
if I had a helmet, and sent me
out,” he says. “I was as green as
you could get.” Born and raised
in San Diego, he knew little
about Chicago geography.
Messenger culture was new and
strange to him, and he expected
his time in it to be brief.
But soon enough Morell
learned the ins and outs of the
Loop grid. He learned how to
transport boxes nearly his own
size by balancing them on his
handlebars. He learned how to
ride a fixed-gear bike, the de
rigueur rig for most messengers—
no derailleurs, no freewheel,
no brakes. He learned
how to balance on his bike at
stoplights—back a quarter crank,
forward a quarter crank, the
front wheel at an angle just so.
At five-seven and 130 pounds, he
rode lightly in the saddle, like a
jockey. When he went back to
school, he kept the job. In his
piece for the Daily Northwestern
he put it like this:
“Being a messenger means
more than a paycheck. It means
fresh air and sunshine, wind and
snow. It means muscle and
endurance, stink and sweat. It
means camaraderie and it means
being ostracized. Whether it’s
freedom from four walls, from
corporate culture or from a life
on the streets, the bike messenger
values independence.” It
was the last story Morell wrote.
After graduation he went fulltime
at Standard. He’d come
home at night with aching joints
and wake up in the morning with
a swollen knee. There were days
he could barely walk. His rookie
season he made only about $300 a
week, but he lived frugally—to
date he’s never paid more than
$450 a month in rent, and he
hasn’t owned a car since becoming
a messenger. “As far as expenses
go,” he says, “it’s rent, food, and
beer.” And bicycles. Morell estimates
that he’s spent about
$5,000 on gear since becoming a
messenger, including two $1,200
bikes he calls “my only luxuries.”
Standard paid him the industry
standard—a 50 percent commission
on each delivery run, or “tag”
in messenger parlance. Companies
charge about $6 a tag, give or
take a few quarters depending on
the length of the run, the weight
of the cargo, and the urgency of
getting it to where it’s going.
Morell put in nine-hour days,
and as often as not lunch meant
a sandwich in one hand and a
handlebar in the other. Caught
up now in the culture of the messenger,
he had bicycle gears tattooed
on both wrists.
Toward the end of his time
there Morell achieved about the
closest thing to a sinecure that a
messenger can get. Standard
assigned him a single client, a
big downtown company that sent
out 40 packages a day, all to
other nearby offices. This gave
him time to “work the board,”
taking whatever other jobs the
dispatcher had coming in. He
was making about $600 a week
after taxes, $24,000 a year.
Morell had reached the top of his
field. But he was increasingly
dissatisfied.
One afternoon about a year into
the job, Morell took a corner too
fast and tight. His bike slid out
and he hit the ground chin first.
He finished his run anyway, then
pedaled to the emergency room,
where he got eight stitches. He
says his manager at Standard
“strongly encouraged” him to use
his Northwestern student insurance
to protect the company’s
worker’s comp premiums.
A few months earlier Morell
had done his first taxes as a bike
messenger. Because he was classified
as an independent contractor,
no taxes were withheld from his
pay and there was no employer to
pay half his social security contribution.
He owed about $4,000.
“It cleaned me out,” he says.
He got no paid sick days, no
overtime, no paid vacations or
holidays, no health insurance, no
disability, no unemployment
benefits should he lose his job.
He engaged his bosses in
“ongoing debate,” and their logic
was the logic of the rock and the
hard place. Standard could
either give its couriers benefits or
give them work.
Morell thought it might be fine
to be an independent contractor if
the company would treat him
like one. But he says he was told
to buy and wear a $30 vest or
face a $50 fine, to buy five Tshirts
with the Standard Courier
logo at $5 apiece, and to rent a
two-way radio from Standard for
$40 a week. The vest was black
and heavy; in the summer sweat
poured off him. He stopped
wearing it, got caught, was warned,
got caught again. The third time,
his pay was docked $50.
After that Morell began looking
for another job. He wanted a
company that either classified its
couriers as employees or gave
them more actual independence.
On Time did both. Pay was on commission and there was no
health insurance, but his taxes
would be withheld and the company
even offered a 401(k) plan—
unheard-of in the industry. And
On Time seemed less hung up on
rules and regulations. “They
didn’t micromanage,” he says.
“They pretty much said, ‘Go ride,
work hard, make some money,’
and that’s what I was looking for.”
When On Time hired him he quit
Standard on the spot.
“But if I’d been an employee,”
he says, “I would have given
them two weeks’ notice.”
THE CHICAGO MESSENGER
Service is the oldest and
largest courier company in the
city. Founded in 1964 by Hymen
Factor, it has about 100 bike messengers
and 480 drivers on its
roster. The company made them
all independent contractors
about 25 years ago, the first
courier company in Chicago to do
so. “It’s a win-win-win,” says president
William Factor, son of the
founder. “It’s a win for the company
and for our customers
because we don’t have any unproductive
help, as opposed to an
hourly guy who has no incentive
to rush, and who’ll sit in a diner
all day and read the newspaper
and have a cup of coffee. And it’s
a win for the couriers. Most are
like businesspeople—it’s like they
own their own businesses.”
Regulators have estimated that
this model can reduce payroll
costs by up to 40 percent, and
today 70 percent of the nation’s
couriers are treated as independent
contractors. The U.S.
Revenue Act of 1978 allows
employers to classify workers as
they see fit provided there’s a
“reasonable basis” for it.
Reasonableness turns on the
question of who controls the
work. Who decides length and
place of employment? Who
reserves the power to hire and
fire? In 1992 the Illinois
Department of Employment
Security ruled that Chicago
Messenger Service controlled the
work. This meant that its couriers
were employees, not contractors,
and that the company owed the
state some $125,000 plus interest
for two year’s worth of unpaid
employment insurance contributions.
Appeal followed appeal,
but last year the Illinois Appellate
Court upheld IDES and the
Illinois Supreme Court denied
the company a hearing.
It was a defeat that apparently
had no immediate effect on any
other company, and one that
CMS doesn’t accept. “We wholeheartedly
believe that they’re
independent contractors, and
we’ll continue to fight the issue,
along with 70 percent of the
industry,” says Factor. “We have
lobbyists. We have lawyers. We’ll
continue to litigate it.”
Around the time Morell left
Standard, he helped resuscitate a
group called the Windy City Bike
Messenger Association, which, in
his words, “was about building
community, getting organized,
and helping each other out.” Windy City started up in the mid-
90s, but when its founders quit
the biz it went into hibernation.
For a year overlapping 2003 and
2004, Morell was Windy City’s
chairman. As many as 40
couriers showed up for meetings
at the Handlebar in Wicker Park
every other Monday. There were
picnics, bicycle polo matches in
Humboldt Park, messenger races,
and benefit parties for bikers
injured on the job. “It wasn’t an
inherently political body,” Morell
says. This was to change.
At the meetings complaints
about the workplace inevitably
arose, and other couriers’ experiences
made Morell’s troubles at
Standard seem trivial. He heard
reports of couriers saddled with
thousands of dollars in medical
bills—a man in a coma, a man
with a fractured elbow, a woman
with nerve damage after a truck
ran over her arm. Though under
state law and city statutes all
messenger companies must provide
workers’ comp whether or
not they use independent contractors,
disability payments for
injured bikers were sometimes
delayed and sometimes nonexistent.
The Windy City BMA
formed a grievance committee,
and in the summer of 2003 it
began looking for ways to
organize a labor union. After
flirting with the AFL-CIO, it
became affiliated with the
International Workers of the
World, the Wobblies, already
active with messengers in
Portland, Oregon. A Chicago
Couriers Union was formed, and
the Windy City BMA faded away.
The union has pursued individual
messengers’ cases. It
retains a lawyer who’s litigating
workers’ comp cases for five
injured bikers at the moment. In
2004 it filed an unemployment
claim on behalf of a Standard
bike messenger, and the Illinois
Department of Employment
Security ruled that the messenger
was an employee. In the winter of
2005 members of the CCU
organized a two-hour “radiosilence
strike” at Arrow, winning
a 25-cent-per-tag increase for
couriers who’d been on the job
longer than two years. But there
are no union shops, and there’s
been no collective bargaining on
any significant scale.
In 2003 Chicago Messenger
Service became the first courier service in Chicago to hire a
Massachusetts company called
the National Independent
Contractors Association, or
NICA, to administer its payroll
and provide couriers with accident
and liability insurance in
lieu of workers’ comp. NICA
serves some 400 companies with
16,000 couriers in 42 states, not
least by going before regulatory
agencies to argue that the
couriers are independent contractors.
Bikers despise the
“membership fee” that NICA collects—
about $80 for cyclists and
$100 for drivers—by deducting it
from the paychecks it issues.
Not long after CMS hired
NICA, so did another big courier
service, Dynamex (though only
for its drivers), then three others
in quick succession. The Chicago
Couriers Union began a Stop
NICA campaign in the summer
of 2004. On payday, union members
assembled outside the headquarters
of Quicksilver and
Standard and distributed flyers
urging the couriers there to
resist. But both companies eventually
became NICA shops.
Couriers aren’t the only ones
who have trouble buying the idea
that NICA genuinely represents
them. In May NICA founder and
president Thomas McGrath was
indicted by the state of
California—where his firm does
about a third of its business—on
50 counts of conspiracy and
fraud. In California’s view,
workers’ comp claims NICA had
filed on behalf of injured couriers
were illegitimate because the
couriers didn’t work for NICA.
McGrath had already done time
after pleading guilty in 1996 to
similar fraud charges in a federal
court in Boston.
The couriers union in Chicago is
watching California closely, but
the union doesn’t present company
owners with much to worry
about. It has only about 35 members,
and it’s met almost total
failure in recruiting drivers, who
outnumber bike messengers in the
Chicago workforce by more than
two to one. The bikers describe
themselves as individualists in
their 20s who live in the moment,
the drivers as older family people
reluctant to stir up trouble.
“Part of the problem is the
industry itself,” says veteran
courier Augie Montes, a CCU
leader. “There’s a lot of turnover;
it’s very transient. We’ve got folks
who don’t really believe things
can change. It’s so hard to think
of being involved in this industry
over the long term. You get to a
point that you start feeling you’re
never going to get a fair shake.”
IN JULY 2003 a messenger rally
had Mike Morell biking from
San Francisco to Portland to
Seattle. He came back to Chicago
exhausted but with a plan. In
Portland he’d crashed with the
members of the Magpie Messenger
Collective, founded in 2002 by
Meghan Mack. A Portland native,
she’d spent a decade in San
Francisco, where she’d founded
the Cupid Courier Collective, the
first group of its kind in the
country. “You’re the one who has
the relationship with the clients,
in their offices every day,” she reasons.
“You’re the one who has to
keep the customer happy. It’s not
that hard of a business to run. So
why not run one yourself?”
Morell had left Portland asking
himself the same question. By
then he’d been at On Time for
about six months, and even
though it classified him as an
employee, he was annoyed that
he couldn’t get a weekly commission
report. “I had no idea how
many runs I did, how much I
made for each run. I had no way
of checking up on them,” he says.
“That doesn’t mean they were
trying anything shady. But various
bikers at various times had
asked for commission reports,
and they basically said, ‘Well, you
should find a new job at a service
that has commission reports.’
“In San Francisco and Portland,
even some of the noncollectives
were owned by former couriers
who still had their interests in
mind. There wasn’t anything like
that that I could point to in
Chicago.” Compared to messengers
out west, Morell felt powerless.
He didn’t want to leave messengering.
But he’d invested a
couple of years in “building community”
and, to his mind, had
largely failed. So instead of
trying to help every messenger
in Chicago, he decided to focus
on helping himself. His solution
was the collective: “Here was a
way to immediately make this
job the way I wanted it to be.”
Morell has since distanced himself
from the couriers union.
“When I started working on the
co-op—that became my new
union of five people.”
All five members had been
involved to some degree with the
Windy City BMA and the
Chicago Couriers Union. Cudal
and Greenberg ate brunch
together every Sunday and
talked about starting a business,
and soon Morell was part of the
conversation. Korby and
McLaughlin were recruited:
“They’re both dedicated
couriers,” Morell said. “We didn’t
have to worry about them not
pulling their own weight.”
Everyone put up $400 and
they opened a bank account.
They got an attorney through the
Small Business Opportunity
Center of Northwestern
University, which provides cheap
or free legal counsel to promising
start-ups and nonprofits. They
spent $500 to incorporate as a
limited liability corporation and
$200 on brochures. They got a
hand-me-down desktop from
someone’s dad. They bought liability
insurance with a $1,200
down payment, and they applied
for licenses. They sent out feelers
to potential clients.
And one by one, they quit
their jobs.
“It’s a scary thing,” Cudal said
at the time, “because there are
people who’ve said to us, ‘Oh,
that sounds great.’ But when the
time comes, they might say, ‘Nah,
we’re all right with the messenger
service we’ve got.’”
"UNRIVALED MESSENGER SERVICES
. . . competitive
prices . . . over two decades of experience,”
said the 4 Star brochure.
“Most courier companies pit messengers against each other. . . . As a
result, [they] are forced to concentrate
on the quantity of their
deliveries at the expense of the
quality of their service. . . .When
you messenger a package through
4 Star, you know it will be delivered
by a courteous and capable
courier who loves their job.”
The first company the collective
pitched was the one that
produced the brochure. Mid-
American Printing Systems was
good for up to 20 tags per day,
enough to put 4 Star on its feet
financially if not quite into the
black. The five friends thought
they had this one in the bag.
Secretaries and receptionists and
office managers are the people
messengers interact with.
Sometimes they even decide
whether to hire or fire a courier
service. McLaughlin and Korby
had delivered countless packages
to the receptionist at Mid-
American Printing for On Time.
They knew her and felt that
they’d clicked with her.
On Time’s Michael Carey
points to the raid on Mid-
American Printing as evidence of
his former couriers’ perfidy—he
says Cudal had promised him
that 4 Star wouldn’t go after his
clients. Cudal says there was no
such pledge; how else would they
attract business but by
approaching other services’ customers?
Even so . . . “There is a
tinge of guilt,” Morell says. “I
worked with Mike for three years.
We were all kind of friends.” He
adds after a moment of thought,
“He got his start the same way.”
The Mid-American campaign
turned out to be what Morell
would call a “learning experience.”
Korby and McLaughlin
were the pitchmen. They put on
shirts with buttons, ordered their
hair, and prepared a set of
talking points—happy workers,
better service. They made their
pitch to the owner, the shipping
manager, and the plant manager—
no receptionist. “We’ll get
back to you,” said the Mid-
American brass when the
meeting was over. They didn’t.
Mid-American is solicited so
often by courier companies that
plant manager John Pedersen
has trouble keeping them all
straight. But he remembers the
two 4 Star couriers going on
about the idea of a collective. “I
thought it was a good idea,”
Pedersen says. “I got nothing
against entrepreneurship.” But
he wasn’t swayed. “The swaying
part comes with service and
price. It don’t matter how they
run it.” 4 Star was offering rates
“comparable” to its competitors’,
and that wasn’t enough. “We’re
happy with On Time. If you give
good service and if you’re consistent,
you got no problem with
us. . . . Someone would really
have to screw up for us to want
to make a switch.”
Morell and the others realized
that they’d failed with Mid-
American because they pitched
their big ideas over the bottom
line. They needed to go into
future meetings armed with
spreadsheets demonstrating how
much money a shift to 4 Star
could save the client. But this
was an idea they still found distasteful.
Undercutting competitors
might incite a price war and
diminish the commission-based
livelihoods of old comrades in
arms. As Korby put it, “We want
our customers to want us for our
service, not our price.”
But if the collective structure
had one thing going for it, it was
low overhead. They paid $200 a
month to rent office space in the
living room of McLaughlin’s
apartment in Pilsen. (After several
months they moved into the
front room of the downstairs
neighbors’ apartment. These tenants
were bike couriers.) They
paid $300 a month for insurance.
They paid $300 to Nextel
for five two-way cell phones.
They paid AT&T for a landline.
Aside from office supplies and
bike maintenance, their operating
expenses were almost all
fixed costs. They had, in other
words, room to move.
They figured they’d need 80
tags a day to pay the bills and give
each member of the collective
$500 a week. But during the first
few weeks and months of operation,
20 tags a rider might as well
have been the moon. Their squeamishness
about price wars began
to evaporate. Wasn’t their concern
a bit abstract anyway? “If I really
thought that this was going
happen—that we would drive
rates down for the rest of the
industry—I’d think again about
doing it,” Morell said. “But we’re
not going after that many clients,
so I’m not sure it would make any
difference industry-wide.” They
began debriefing their courier
friends. “That way,” Morell said,
“we have a general idea what the
competition is charging, and we
can offer a little less.”
How much less? “As little less
as possible. I think we could
undercut far more than we do.
But we have amounts we won’t
go below. Philosophically, we
don’t believe that it’s right to
charge below a certain line. At
some point you say, ‘No good
biker would deliver a package for
that amount of money.’”
He didn’t want to say much
about 4 Star’s pricing—which,
like any other courier service’s, varies from customer to customer—
but he estimated that a
company putting out 15 tags a
day might save $1,000 a year.
“It’s a pretty impressive number,”
Morell said. “At least to me it is.”
In late September, 4 Star made
its first sale. When the call came
in from Post Effects, a company
that makes marketing videos and
audio recordings for ad agencies
and other corporate clients, the
partners cheered and high-fived.
As with Mid-American, this had
been an On Time client and
friendships were involved, but
this time the sales pitch focused
on price. Josh Korby received the
honor of handling the first tag,
and he sprinted down Michigan
Avenue. “I couldn’t stop smiling.
I passed the dude who took my
place at On Time and I dusted
his ass. He looked lost out there.
It must have been his first day.”
“They offered us the better
deal,” says Michelle Piccolo, the
office manager. “It wasn’t
supercheap, it wasn’t dirty cheap,
but it was significant enough to
make a difference to us.”
The victory was largely symbolic—
Post Effects puts out at
most four tags a day. More than a
month passed before Michael
Carey even realized that 4 Star
had poached an On Time client.
But when he did, On Time
mounted a countercampaign that
included a cake delivered to the
Post Effects office. “Which we
appreciated,” Piccolo says. She
says On Time asked her to name
her price. 4 Star then decided collectively
on a counteroffer, so low
that their victory was not only
symbolic but Pyrrhic. “It was our
Vietnam,” says McLaughlin.
Piccolo says that so far she’s
been impressed. “We’re very
happy with 4 Star. At first I was
concerned. There’s only five of
them—would that be a problem?
As it turns out, it’s not a problem
at all. We get approached by
courier services all the time—
CMS, Velocity. We have no
desire to change.”
By mid-October 4 Star had six
clients. They were doing four or
five runs and bringing in about
$25 a day. They drained their
collective and personal bank
accounts. McLaughlin got a job baking bread at Bleeding Heart
Bakery. Josh Korby deferred his
student loans and took a
weekend job at Upgrade Cycle
Works, in the same building as
On Time. Jen Greenberg took a
night job at Starbucks. Cudal
and Morell, with their highly
developed sense of thrift, weren’t
moonlighting yet but they’d
started to think about it. “We all
had that ‘what have we done?’
sort of shock,” says Morell.
They solicited nearly a hundred
prospects and slowly, incrementally,
business increased—a
small law firm, another printing
company, a member of an architectural
co-op attracted to 4
Star’s collective model. They networked:
a friend’s uncle, an
owner of Fox & Obel, referred
them to a law firm he’d worked
with, Schwartz Cooper. The
LaSalle Street firm, with 90
attorneys on four floors, was a
faithful Arrow customer but
agreed to give 4 Star its overflow.
Toward the end of October the
collective passed out 4 Star
brochures to around 600 cyclists
assembling in Daley Plaza for a
Critical Mass ride. T.C.
O’Rourke, circulation manager
of Time Out Chicago, happened
to be there too, looking for
couriers to deliver copies downtown;
a few days later a deal was
struck over beers. Now Korby
spends every Wednesday
morning and afternoon hauling
900 magazines on a five-and-ahalf-
foot-long trailer hitched to
his bike. By itself the Time Out
business covered 4 Star’s costs,
lifting their revenue to $70 a day.
Around Thanksgiving they
got another big break. An exmessenger
pal working at a
law firm had heard that a
printing company the firm
used, Award/Vision Integrated
Graphics, was looking for a
courier service. With 20 to 30
tags per day, Award/Vision
immediately became 4 Star’s
biggest customer, accounting for
90 percent of its business. “The
hole we dug for ourselves is all of
a sudden a lot shallower,” Morell
said. The collective continued to
build its client base, and by
spring its weekly revenue was
over $2,000, about half from
Award/Vision. The members
were paying themselves $250 at
the end of each week. They were
halfway to their goal.
ONE DAY IN November
McLaughlin, working alone
in his apartment as dispatcher,
took a phone call. The caller said
he was a city inspector, and that
he was calling him on a cell
phone from the street below. He
didn’t ask McLaughlin to come
down, and he didn’t ask to be
invited up. He said the city had
received four complaints, though
he wouldn’t say from whom and
he wouldn’t describe their nature.
He asked a single question: “Are
there a lot of people coming in
and out of the apartment?”
“No.”
The inspector said that if 4 Star
continued operating without a home-occupation license, it
should expect to receive a citation.
The collective members
couldn’t figure it out: the business
was just one person answering
phone calls, and most of the
“work” took place downtown, so
why would anyone complain?
They asked the neighbors.
Downstairs, upstairs, across the
street, and next door, the neighbors
proclaimed their innocence.
“This is complete conjecture,”
Morell said, “but we think
someone who didn’t want us in
business called the city multiple
times—another messenger service
whose clients we were soliciting.”
The next day McLaughlin went
down to City Hall to find out
what a home-occupation license
was. According to the city code, if
a business operates out of a residence
it can employ only one
person in addition to the owner,
and it needs a special license.
McLaughlin attempted to explain
the concept of the collective—4
Star had no employees, and only
one person, not two, worked in
the apartment at any given time.
So how many people work for
your business? the clerk asked.
McLaughlin filed an application,
and for four months 4 Star
heard no more about it.
But other regulatory quandaries
were developing. A courier
service in Chicago needs at least
two separate licenses to operate,
and in the collective’s case it was
three, the home-occupation
license being the third. Since its
inception, 4 Star had had a
straight-up business license. But
it didn’t have its bicycle messenger
service license, which
required a good deal more than
an annual $70 fee. It required
liability insurance, which 4 Star
had, and workers’ compensation
insurance, which it didn’t.
A week before opening for
business, the collective had submitted
a bike messenger license
application sans proof of workers’
comp coverage. “Not applicable,”
they wrote on the line asking for
it. They’d priced plans, which for
a five-person outfit would run
$20,000 to $30,000 a year, but
reasoned that because the five
partners did all the work with no
hired help, they could ignore the
requirement.
There were ironies here. The
collective model offered the same
competitive advantage as reclassifying
workers as independent
contractors and hiring NICA to
take over payroll: it reduced
overhead. “The collective thing is
probably a slick way to beat
workers’ comp,” says the owner
of another courier service.
“Normally, workers’ comp is a
humongous cost hurdle to overcome
in starting a business. Ours
just shot up 25 percent this year.
It costs over 10 percent of our
gross sales, easily.”
A series of city clerks refused
to accept 4 Star’s application.
They reasoned that if messenger
companies need workers’ comp
insurance and 4 Star was a messenger
company, 4 Star needed
workers’ comp insurance. The
collective’s attorney cited state
law—sole proprietors and partners
and LLC members need not
be covered by workers’ comp.
The clerks passed the matter up
to a midlevel official in the
Department of Consumer
Services. Weeks passed. Phone
calls to the official were not
returned. Survival pushed the
issue to the back burner.
IN LATE APRIL a start-up design
shop in need of a courier
service left a handwritten note
on the gate to the collective’s
building. That seemed strange.
Stranger still, the shop gave
Bank One Plaza as its address.
When two of the designers
showed up at 4 Star’s headquarters,
Morell was on duty as dispatcher.
Between phone calls he
gave them his spiel.
One asked, “Are you fully insured?”
Morel rummaged through
a filing cabinet and handed over
4 Star’s liability policy.
“Do you guys have a license?”
Morell rummaged some more
and presented 4 Star’s articles of
incorporation and its basic business
license.
“But what about a messenger
license?”
Morell looked up from his twoway.
He hedged. “We filed the
application with the city. The
ball’s in their court. We’re on the
right side of the law.”
The designers, who were in
fact city inspectors, flashed their
badges and scribbled out three
tickets: one for operating
without a messenger license,
another for operating without a
home-occupation license, a third
for having no proof of insurance
on file with the city. Then one
said, “We also have to give you
cease-and-desist orders.”
Morell’s thoughts were racing:
“Like, this is done. What now?
Apply to grad school?” He called
McLaughlin, who headed to
Pilsen. They called their lawyer,
assembled their paperwork, and
went to City Hall, where they
refiled their applications for
their home-occupation and
messenger licenses.
The first one turned out to be
easy. As for the messenger license,
that old bugaboo, they heard the
same circular logic. They worked
their way up the chain of command
of the Department of
Consumer Services, and after six
or seven phone calls reached
Rosemary Krimbel, the deputy
commissioner and general counsel.
On the phone, Morell presented the usual argument—this is a
partnership without employees.
And Krimbel said, “Wait. You
don’t have any employees?”
It was the first time 4 Star had
sensed that spark of recognition
from a city official. Krimbel
asked them to re-reapply and to
be sure to include a statement,
reviewed by their lawyer, that
explained the legal basis for their
worker’s-comp opt-out.
Krimbel says 4 Star was in the
right but adds that “they have to
understand what their liabilities
are. The state law doesn’t
require workers’ comp if you
don’t have employees. That
doesn’t mean, however, that they
can’t be sued for workers’ comp
by one of their partners.”
Three days after the sting
operation, 4 Star finally had its
messenger license.
THE COLLECTIVE STILL had to deal
with the three tickets. On
May 8, Morell put on a shirt and
tie and went to an administrative
hearing. He settled with the city
on penalties totaling $525. The
alternative was to fight the violations
in court, on the premise
that the collective had been legal
from the start and that if the city
would’ve returned its phone calls
the matter could’ve been
resolved in September. But to
fight would be to risk losing, and
to lose would mean paying fines
in excess of $10,000. Morell took
out his checkbook.
May brought other bad news.
Jack McLaughlin decided to leave
the collective. “More or less I just
burned myself out physically and
mentally,” he says. “I felt it every
day when I got home. I was completely
beat. I just couldn’t handle
it anymore.” He turned 32
Wednesday. “It has nothing to do
with the collective. I want them
to succeed, which I know it will,
and I can see it is. I just don’t
want to bring it down because
I’m not giving 100 percent.” For
now he’s working at the bakery
and doing mixed-media art. He
hasn’t figured out what’s next.
For the time being, 4 Star
is operating with three riders
and a dispatcher in Pilsen.
Greenberg no longer works at
Starbucks. The collective is now
handling about 50 tags per day
and continues to add business,
though they sometimes worry
that they’re not looking for it
hard enough—Morell thinks
they should approach Mid-
American again and try to tempt
Schwartz Cooper into giving
them more lucrative runs. In a
couple months they might need
to replace McLaughlin—and if
they decide to, they might find
themselves with a fairly wide
pool of applicants.
One April evening the collective
gathered after work at the
Handlebar. McLaughlin said
he’d gotten a call from a courier
friend who asked him, with
some frustration, “Aren’t you
guys hiring yet?” Greenberg
said she was approached by a
messenger who’d seen Korby
racing down the street, a
package in his bag. “Josh looked
pretty stressed out there today,”
the messenger said. “If you guys
need any help, I’m here.”
Greenberg, still involved in
the couriers union, said she’d
picked up on a common theme
at the meetings: “It’s almost
become a joke,” she said. “If
someone’s having a bad day or
having problems with their
boss, they’re like, ‘The hell with
it. I’m going to 4 Star.’”
Korby set down his beer and
laughed. “Get your own company,”
he said.  Send a letter to the editor.
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