Permanent Records
1914 W. Chicago, 773-278-1744
WHEN YOUR HOUSE starts to look like a record
store, maybe it’s time to open one. So decided
former record-shop clerks Liz Tooley and Lance
Barresi, who moved here from Columbia,
Missouri, in August. They secured a space in Ukrainian Village
in September and in two weeks turned a 1,400-square-foot
white box with track lighting into Permanent Records, a
homey boutique with robin’s-egg blue walls, homemade forest
green record and CD bins, and mod plastic chairs adorned
with granny-chic-tapestry throw pillows. (The back third of
the space has been left open for in-stores and possibly a
satellite of the vintage boutique a friend runs in Columbia.) At
first the inventory consisted entirely of selections from the
couple’s personal collection—Touch and Go and Dischord staples
alongside cream-puff psychedelic stuff like the Flock and
Harpers Bizarre—and most of it was priced under ten bucks,
but they’ve slowly added new releases, which now make up
about half the stock. They hope to start buying used records
from the public in the next couple months, and they’re already
picking up harder-to-find items from
bands that have recently been through
town, like Tall Firs and Warhammer
48K. “We’re bringing in stuff we would
actually suggest to people, things we’re not embarrassed of,”
says Barresi, and while they’re happy to special-order rap
metal for the neighborhood kid who comes in off the street,
Tooley says, “my days of selling Ace of Base’s ‘I Saw the Sign’
for $1.99 are over.” —Liz Armstrong
Previously in Boutique of the Week
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Sandra at 12:04 PM on 1/11/2008
Nice Article. I would say that the way the internet has become a part of our lives most of the marketing can be done when online. And this concept of operating business from home probably was boosted by the kind of exposure to the virtual market we get staying at home. What it does is that the difference between professional and personal life just diminishes and that could led to not so very good results.
I read a few articles at http://www.youngentrepreneursociety.com/ found quite interesting. I would recommend that to all.
Regards
Sandra
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