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Dog trainer Ami Moore

Ami Moore in January 2006

Stephen J. Serio

Trainer Ami Moore is acquitted on animal cruelty charges.

On November 16 dog trainer Ami Moore, who advertises herself as Chicago’s Dog Whisperer, was acquitted in misdemeanor court of two counts of animal cruelty. She was arrested in July 2006, after witnesses told police they’d seen her using electronic collars on a bichon frise and a Newfoundland in ways that made the dogs pant, tremble, and yelp.

Her arrest was big news in the city’s tight-knit dog community, made up of not only dog owners but also the busy industry they support—it seems like there’s a trainer for every third dog. I wrote about Moore in the Reader last spring, when she was awaiting trial (“Who Should You Trust to Train Your Dog?,” April 6). After the story ran, the Reader got more than 50 letters, many critical of electronic-collar training.

One reason for the high interest in Moore’s case is the larger issue it speaks to. No state or city license is required to become a trainer. Trainers who don’t board animals need only a standard business license, and they’re largely free to make up a regimen without proving to anyone that it works. Moore’s Web site claims that she has “pioneered the use of electric dog training equipment as positive reinforcement” and refers to a “system of touch and tone, or ‘TNT’ to connect with the dog, and to override and realign the dog’s erratic and unbalanced brain waves and energy meridians.” It continues, “Sounds like voodoo, looks like voodoo, works like voodoo; which means it works really, really well, and science can’t explain how. Science does not yet have the technology to reveal the how’s and why’s, but they are getting closer every day.”

Trainers who practice positive-reinforcement methods, which are usually based on animal behavior science, reward the dog for good behavior rather than punishing it for bad. Most of them seem to be of two minds about regulation. They generally favor the idea, but there’s no consensus on the standards licensing would be expected to defend. “There are so many ways of training, who’s going to say what works and what doesn’t?” says agility trainer Stacey Hawk, who cochairs the Dog Advisory Work Group, a citywide dog advocacy group. “How would you get everyone to agree? It would be way too hard to set this up.”

DAWG sent a representative to nearly every hearing in Moore’s case. A half dozen witnesses to Moore’s handling of dogs even-tually spoke to investigators; they got to know one another and became somewhat organized, and they also had someone present at almost every court date. People for the Ethical Treatment of Animals sub-mitted a letter to the assistant state’s attorney prosecuting the case, urging him to push for jail time.

Moore’s acquittal doesn’t clarify the debate over how dogs should be trained nor the one over whether trainers should be regulated. But Cynthia Bathurst, executive director of DAWG, says the case has made many owners more selective about the trainers they hire. “Everyone was following this case,” she says. “I got lots of e-mails and calls from owners and trainers. The fact that someone was arrested and brought to trial has significant implications. Trainers need to understand how their techniques work because now people will be asking about them.”

By and large, members of the positive-reinforcement camp are unhappy with the trial’s outcome. “There’s extreme disappointment in the community,” says Hawk.

In September, more than two months before her trial, Moore filed a defamation suit against her neighbor Diane Opresnik, who’d spoken to police, to Channel Two reporter Pam Zekman (who aired a story about the case in August), and to me. The suit, which also names PETA as a defendant, cites statements Opresnik made to Zekman and me about seeing the bichon frise—a tiny dog—wearing two electronic collars, one around its neck and one around its waist as though to shock its genital area. Moore, who has denied using the second collar this way, is asking for $21 million.

According to the police report, witnesses complained that Moore’s electronic collar caused the Newfoundland to “cry out in pain, pant in distress and scratch at the collar in an attempt to stop the shocking sensation.” One of those witnesses, John O’Malley, testified at the trial that the dog “made squeals and howls” and “reared forward . . . kind of like a jump almost when the shocks were administered.”

In court, Moore gave her own accounts of how she trained the Newfoundland and the bichon. She admitted to strapping a collar around the Newfoundland’s neck and she recalled the dog emitting an “excited prey type yell.” But she said she never activated the collar. To support Moore, the defense put on the Newfoundland’s owner, who wasn’t present at the scene that witnesses reported to the police.

Roberta Karlton, an obstetrician, testi-fied that when she got Alfred at nine weeks he panted excessively, tore at shirtsleeves, and strained at his leash hard enough to pull her off her feet. Moore worked with Alfred in hour-long sessions over nearly two years, sometimes with Karlton watching, and once he stayed with her for “boot camp” training. Since then, Karlton testified, he’d “improved remarkably,” and she saw no evidence of torment or abuse when he came home.

As for the bichon frise, witness Mary Jo de Paolo, a pharmacist who was walking her own bichon, said she chatted with Moore in Skinner Park on June 1, 2006, while Moore was working. She said Moore’s bichon was “jerking” and “kind of disoriented” and that she told Moore the dog “seems to be having some kind of seizures.” She saw two collars on the dog, one around the neck and one “where the dog’s genitals would be.”

Moore, who had just watched de Paolo testify, said she had no recollection of seeing her in the park that day, though she did recall a woman screaming racial epithets at her. (Moore, who’s black, has claimed the accusations against her are racially motivated.) She testified that the use of two collars on the bichon was an “advanced technique” and that the second collar’s receiver was “directly on the lower back . . . in front of the hips.” The receiver is the part of the collar that transmits an electric current; Moore said she used the collar to “give a little tickle to make the dog sit.”

At the close of the bench trial—no jury—Judge Patrick O’Brien said he faced “a lack of information as to what exactly is transmitted [by the collar] and to what degree.” The defense had offered as an expert witness David Dodd, a trainer asked to investigate Moore’s case by Radio Systems, an electronic-collar manufacturer Moore has bought equipment from. But when the judge found out Dodd had no background in electronics he cut off his testimony. “I am sure he has a great deal of experience in using [the electronic collar],” O’Brien told the defense, “but what I am more interested in is anatomi-cally and electronically what exactly is going on.”

The state rounded up two expert witnesses of its own, but submitted their names to the court so late in the pretrial process that the judge refused to let them testify. I was able to talk to one of them—John Ciribassi, a veterinarian at Chicago-land Veterinary Behavior Consultants who’s also board certified in animal behavior by the American College of Veterinary Behavior. “Most veterinary behaviorists are not comfortable with use of electronic collars in training,” he said. “You’re causing the animal to suffer through an amount of pain and discomfort until it figures out what you want it to do. It may never figure that out. And you could easily apply the punishment too late, at the wrong intensities, or out of anger.”

Incorrect use of the collar can cause fear, anxiety, and pain in the dog, he said, leading to problems with aggression. “Most good trainers and the vast majority of behaviorists don’t rely on punishment at all to train.”

Announcing his verdict, O’Brien said that to find Moore guilty he’d have needed to determine beyond a reasonable doubt that she “inflicted consequences which can be considered cruel” on the dogs she trained. He went on: “Based on lack of information as to what exactly is transmitted, and to what degree, and how that may affect the dog, and based upon absence of evidence . . . that there were consequences to the dog upon this training which resulted in effects that were not present before, and which could be considered by a reasonable person to be cruel, I find the absence of this information prevents me from doing anything but finding the defendant not guilty.”

I e-mailed Moore asking for comment on the outcome of her case, but she didn’t respond. She did, however, e-mail Reader editor Alison True with news of the acquittal, asking for a retraction of our previous story and writing, “Everything that your reporter published was unfounded, unsubstantiated and a complete fabrication.”   

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Comments

Flag as inappropriate

Richard Katz at 6:44 PM on 12/13/2007

This sounds like a case of botched "justice" with inadequate testimony. Punishment is never the technique of choice in training. Period.
The article portrays this woman as a very confident, self promoting individual, and, unfortunately, many people find that reassuring. And, obviously hire her.
The data however, strongly suggests that she relies upon her confidence, rather than on scientifically substantiated data.
I, for one, think it would be great for animal trainers to be required to get training and then pass a competency based exam where they actually have to train dogs, not just simply pass a written test about the theory of dog training.

Flag as inappropriate

Peter G. at 1:13 PM on 12/14/2007

I agree with Mr. Katz. That kind of punishment training is cruel. And there should be more stringent measures for becoming a trainer, to weed out the Ami Moore's of the world.

Flag as inappropriate

Tammy at 2:41 PM on 12/14/2007

Ignore that ^ guy. He just wants your angry reaction.

I know I for one would not use Ms. Moore's services, and hope that the negative publicity will do what the judge's ruling did not. I don't see how she can stay in business. And alongside with negative reinforcement not being a great way to train, owners should really be a part of the training process. If you don't have the time to train along with your dog, which would also prevent techniques you're uncomfortable with, then you really shouldn't have a dog.

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Stewart at 9:26 PM on 12/14/2007

Two things are painfully clear here. First, there is no consensus on what amounts to negative reinforcement or what actually happened to those dogs. Second, a wide and vocal swath of dog owners are ready and willing to condemn this woman regardless. Animal cruelty should be prevented wherever possible, but this vigilante trial by media, hearsay, and the bitching (pun intended) of the self-proclaimed doggie intelligentia is revealing something even more disturbing. Id like to see the same kind of determined activism on behalf of human children the next time half a playground is about to get wiped out for a doggie park.

Flag as inappropriate

meera at 8:02 PM on 12/15/2007

guess what stewart? there are tons of people, myself included, who work for the benefit of children as well as animals. both are defenseless and rely upon people who are stronger than themselves to protect them. I am a social worker at a kids psych hospital and volunteer at my local humane society. People like you who bitch about stuff that's wrong with the world and point out how do-gooders aren't "doing their good well enough-" well, all you do is bitch. get involved in your community!

Flag as inappropriate

Nicolette at 8:28 PM on 12/17/2007

It is sad that more dogs may have to suffer at the hands of this woman...the self-proclaimed "Dog-Whisperer." I hope that this article and her arrest will deter any would be clients from ever hiring her to train their animal.

Flag as inappropriate

Kim at 1:12 PM on 12/19/2007

Long live the dogs!!! Lock up all the people. You all are a bunch of quacks. Are you serious,put this women in jail because you disagree with her methods of training. Crazyness!!.. What is the world coming to?

Flag as inappropriate

Joesph at 10:23 AM on 12/20/2007

Liberals and Lawsuits. Sad for American workers, all this is doing is taking jobs and work and sending it overseas. More and more trained dogs are being imported from eastern Europe because they don't have to listen to crybaby libs who don't understand what works.

Flag as inappropriate

Lesley Minns at 3:06 AM on 12/21/2007

So it seems she was acquitted due to lack of information as much as anything else. I'd be very surprised if the events detailed did not happen as stated, as several people have been willing to testify.

Also the fact Moore suggests the comments are racially motivated is plainly ridiculous and for me shows desperation!

The fact she says the ecollars "tickle" is designed to mislead, as the use of positive punishment and negative reinforcement (which is how ecollars are used) implies a "threat" to the dog of an aversive, and this aversive must be strong enough for the dog to work to avoid it.

So the whole tickle idea is plainly ridiculous also.

I feel she was guilty of abuse and should have been found guilty.

Flag as inappropriate

Ellen at 9:32 AM on 12/21/2007

As sad as it is that there wasn't enough clear evidence to convict. But, I hope that, at least, this has brought the issue to the public eye.

There is never any need to use electric shock to train an animal. There are so many ways to reach a dog with the knowledge of what behaviors humans prefer and how to display them. As a trainer, I've gone through the process hundreds of times, and seen and heard thousands of successful results from others, with not an electric charge (or, for that matter, a yell, poke, alpha roll or jerk on a leash!) ever being involved.

Dogs are eager, innocently selfish animals, who will very quickly give up a behavior that doesn't get them what they want, and happily switch to one that does.

Like the snake-oil salesman of old, anyone who makes claims that seem too good to be true is simply not making sense. The only "reason" to use electric shock would be to cause enough pain for an animal to cease a behavior (a "reason" that has so many ways it could go wrong that I couldn't begin to list them here, for lack of space). So, if it was only a "tickle" or "tap" that doesn't hurt the dog, it's just spending a lot of money for a gadget that does no more than a simple verbal sound can do.

I hope for the same fate for people who use and sell shock collars as I do for those who make cigarettes -- that they go out of business because consumers know better than to buy their wares.

Flag as inappropriate

Lisa at 11:18 AM on 12/21/2007

Stewart, excellent response

It is unusal they want to go after individual trainers one by one, spending millions of taxpayer dollars for an outcome that will never change.

Yet, they won't target the source of their issue--the collar. Target the manufacturer by banning its sale and its use (like they did in Wales).

Maybe it is the liberal mind who would prefer chasing hardworking, female african-american, small business owners for using tool that has been legally used for the last half century, instead of targeting the manufacturer.

Why don't they go after the manufacturer? Because it would be too smart and take more work. Taxpayers now pay the price for their ineptitude and those who disagree with the approach again bang their head against a wall saying why don't we get where we want to go.

Flag as inappropriate

Debbie Bickford at 11:45 AM on 12/21/2007

from the article:
Announcing his verdict, O’Brien said that to find Moore guilty he’d have needed to determine beyond a reasonable doubt that she "inflicted consequences which can be considered cruel" on the dogs she trained. (end quote)
How about we slap a shock collar on O'Brien or his children or grandchildren to teach them something. How to dance maybe. or how to play the piano. And if they got a step wrong, or played a wrong note, they would get a shock. On no wait... this would be considered inhumane, and we would be sent to jail. Regardless of what 'euphemism' we used to describe the feeling of the shock. (tickle, tap, etc...)
It's sad what we as humans feel we can do to another sentient being in the name of training.

Flag as inappropriate

Joanne at 12:10 PM on 12/21/2007

Yes, she was "vindicated". But come on, she put the shock collar on the dog's back, in addition to its neck. Ever seen the company recommend THAT? (don't think so, so forget about sueing the company). And screaming in pain? Just because something is legal doesn't mean that every person should use them, since they have a much higher chance of being used inappropriately. Hmmmm...guns come to mind? How about personal protection tasers? How about anything that has the potential to harm someone? If you can't use it appropriately, don't use it at all. It certainly sounds as if Ms. Moore doesn't use shock collars appropriately, especially since she could have gotten the dog to do the behavior using non-painful techniques. How about REWARDING the dog when it does something APPROPRIATE? How would you feel if, every day at work, your boss told you what you did wrong, but never acknowledged what you did correctly? How would our children fair if their teachers just punished and never rewarded? Not even taking the tool into consideration, you have to understand THIS principle. C'mon people, get some common sense.

Flag as inappropriate

terri at 12:38 PM on 12/21/2007

I tried one of the collars on my neck area and put it on 70% level and it gave a strong tingling feeling.

Interestingly, since she is using both positive and avoidance training i'm guessing it could work very well. The trainers using the tool that i've talked to, and this one in particular, all agree that it is not meant to be used as punishment. I'm guessing as an operant conditioning tool it could be successful.

I work in a physical rehab center and the muscle conditioning tools use 6 joules. The collars i looked at had a maximum .0003 joules.

I guess the judge was correct in asking how they really work since that is the only way to decide if it is actually dangerous. People running around screaming racial epitaphs have no place in the court room. Focus on the facts.

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Anne at 9:13 PM on 12/21/2007

No one has ever said that electronic collars don't work. Sadly, they do. But, the negative consequences associated with that type training are legion, and the improper use of the collar is, in my opinion, criminal animal abuse. Why on earth would anyone use it as their first method of choice? And, why would anyone with a brain describe the use of a positive punisher as positive reinforcement??? I'll tell you who - a sadistic arrogant person who cares less about dogs than she does about her pocketbook.

Terri, just FYI, I think you meant "epithets", but I bet that Newf and that Bichon would be happy to read this woman's epitaph;-)

Flag as inappropriate

Ellen at 9:24 PM on 12/21/2007

As sad as it is that there wasn't enough clear evidence to convict, I hope that, at least, this has brought the issue to the public eye.There is never any need to use electric shock to train an animal. There are so many ways to reach a dog with the knowledge of what behaviors humans prefer and how to display them. As a trainer, I've gone through the process hundreds of times, and seen and heard thousands of successful results from others, with not an electric charge (or, for that matter, a yell, poke, alpha roll or jerk on a leash!) ever being involved.Dogs are eager, innocently selfish animals, who will very quickly give up a behavior that doesn't get them what they want, and happily switch to one that does.Like the snake-oil salesman of old, anyone who makes claims that seem too good to be true is simply not making sense. The only "reason" to use electric shock would be to cause enough pain for an animal to cease a behavior (a "reason" that has so many ways it could go wrong that I couldn't begin to list them here, for lack of space). So, if it was only a "tickle" or "tap" that doesn't hurt the dog, it's just spending a lot of money for a gadget that does no more than a simple verbal sound can do.I hope for the same fate for people who use and sell shock collars as I do for those who make cigarettes -- that they go out of business because consumers know better than to buy their wares.

Flag as inappropriate

ami moore at 5:10 PM on 12/24/2007

Chicago Reader,In response to the article that ran on Friday, December 15th, I am writing to again correct the inaccuracies of your reporter Tasneem Paghdiwala. After my victory in court (where I was proved innocent of all charges), I contacted your editor, Allison True, to apprise her of the current state of events and to implore the Chicago Reader to uphold the journalist code of ethics as presented by The Society of Professional Journalist at http://www.spj.org/ethicscode.asp. That code, as reflected in the section titled "Seek the Truth and Report It," required the Reader to "[t]est the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible" (my emphasis). In contacting your editor, I presented information, through my lawyer, Mr. Orman, that the information you printed in your article was wrong. Specifically, Mr. Manyan represented to you--and you printed without first consulting me and getting my side of the story-- that he neither requested nor received a refund from me. It turned out that he did both. I provided you with proof of that refund. Journalism, when there is no attempt to verify facts, becomes advocacy. Advocacy has no place in reporting the news. Further, your article fails to address the testimony of Mr. O'Malley at my trial. He specifically testified about my alleged mistreatment of a Newfoundland. Yet, he misidentified the dog and its actions. Even if his testimony were to be believed, he never actually saw me training the dog in question. He was completely wrong about correctly identifying the dog's color, the dog's weight, the dog's size, the dog's coat length and the dog's general attitude and demeanor. In addition, he misidentified the type of electronic transmitter that I had with the dog and as to how I was holding it. In other words, Mr. O’Malley made everything up.The states-attorneys who prosecuted me were highly competent and had at more than a year to gather witnesses. If there were credible witnesses out there who had observed any wrongdoing on my part, they would have been brought in, via subpoena, to testify against me. It turned out that there were no such credible witnesses—a fact also not mentioned in your article either.In addition, most importantly, Tasneem did not contact me for my perspective on this current story. I find that very odd since I initiated contact with the Reader via an email to the editor as a means to create a true and accurate accounting of the facts.

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Justice at 5:43 PM on 12/28/2007

to the previous poster named 'ami moore', the journalist in America don 't care about balanced reporting. This is why this paper is slowly going out of business.

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Proffessional Dog Trainer at 3:36 PM on 1/3/2008

Electrical stimulation can be safe and used, as is electronic accupuncture, TENS muscle stiumulators for muscle rehabilitation. Hell even a defibulator is life giving. Any tool is omly as good as the fool using it. We can build great things with a "hammer" or we can go around hitting peple in the head. I personally used electronic collars, the stimulation can be set so low no animal can feel it, or it can be set high to cause pain. You can use a regular collar to hurt a dog too. Its just like the argument that guns don't kill, people do. I know Ami More and had allot of respect for her. It is clear to me she has a heavy hand with the electronic collar. That is sad, because their are several hundred good trainers using electronic collars in a gentle and successful way. There are hundreds of videos on the internet showing and prooving this tool if used correctly can be administered to dogs with NO negative effects. You will see happy up beat dogs getting "Shocked." This is an emotional issue for many. Reason often falls by the way side. In this case. Moore is an idiot and hurts all reputable e-collar trainers. Shame on you Ami ! And shame on you for playing the "race card."

Flag as inappropriate

It is simple at 11:07 PM on 1/8/2008

All you have to do is review Ami Moore's web site www.dogdoright.com for yourself and come to your own conclusion regarding Ami Moore.

It seems clear that she has limited education and the last person that I would have train my pet.

One would be hard pressed to find a professional dog trainer with real qualifications (versus made up) who could review her mad nonsensical training method ramblings at the site and not choke after the first page.

Seriously people, just review the internet site and make up your own mind about Chicago's "dog whisperer".

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leigh at 12:47 PM on 3/22/2008

a few comments. 1) there is a distinct and important legal difference between "innocence" and "acquittal". Judge plainly stated that the prosecutor didn't present sufficient evidence to prove the charges before the court. Sounds like lack of or poor case prep to me ( I'm a lawyer and a dog trainer, FWIW). The state had a year to prep, so should have lined up experts sooner. Who knows maybe the witnesses weren't credible or experts backed out - those things happen even to well prepared attys ( tho not usually to DAs for fear of consequences- I was a crim defense atty for several years, wish it had happened much more often)! ;) anyway, acquittal is most DECIDEDLY NOT a finding of innocence.
2) shock collars can be and are used for punishment (P+) as well as neg reinforcement (R-).
3) a human's body mass is much greater than a medium sized dog's mass and better able to absorb shock. So a tingly 70% to a 130lb human will certainly feel different to a 40lb dog. PLUS, the dog doesn't know when or, more importantly, expect the shock. IF you got a jolt from nowhere you'd be startled and suspicious at a minimum. Likely, freaked out.
Just some food for thought.
I personally don't use Shock collars (or choke type collars either tho I have in the past) because I prefer not to cause pain, fear, or at least to scare or force dogs into obedience. I like to use my brain to train. But that's me.

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Claudette at 6:21 AM on 7/8/2008

If people weren't so passive, weak and lazy they could train their own dogs and wouldn't need to pay people like Moore to use brutality and force to get their dogs to learn. Dogs are not dumb. They are smart enough to know that humans are wishy washy, inconsistent, and that they don't have to listen to humans and will still get everything they need in life.

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joan dough at 9:44 PM on 5/21/2009

Most levels of the ecollar are comparable to someone poking their dog with their hand or finger to get out it of the trash. I'm sure someone has probably given their dog a poke or two during it's life time to tell it to stop an action such as getting their head out of the trash. Just as we've probably poked a person to get their attention in a loud atmosphere.

I'm a firm believer if you haven't tried something you shouldn't knock it.
Before I speak negatively about a training method I learn how to it works and
how to use it from a pro in the field. There are several ways to train and if
we stick to one we've not evolved or gained knowledge.

I am glad that Ami was found innocent in court and that the ecollar has been proven to be a humane tool. I purchased the court records and I can tell you that the two witnesses lied. It was pathetic.

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